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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Elizabeth Paskahlia Gunawan
Computer Science Program, Bina Nusantara Institute Of Creative Technology Malang
Arts Humanities Computer Science & IT Control & Systems Engineering Education Languange, Linguistic, Communication & Media

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An Expert System Using Certainty Factor for Determining Insomnia Acupoint Elizabeth Paskahlia Gunawan; Retantyo Wardoyo
IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Vol 12, No 2 (2018): July
Publisher : IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijccs.26328

Abstract

In treating insomnia patients, acupuncturists who are not always in their clinics trust their patients to their assistants but because of their assistants limited knowledge, their assistants can not determine the right acupoints. Therefore, an application that able to store their knowledge about insomnia disease treatment is needed so that their assistants can handle the patients like they do.In this research, an expert system application using certainty factor method to determine the acupoint in dealing with insomnia disease was built. This research used certainty factor to accommodate uncertainty about symptoms and rules. The mechanism of certainty factor on symptoms used a measure of increased belief (MB) and a measure of increased disbelief (MD).The built expert system resulted acupoints based on symptoms experienced by insomnia patients. Accuracy value produced by the system that used certainty factor for determining acupoint dealing with insomnia is 0.933. It showed that the acupoint produced by the system is 93.3% relevant according acupuncturist expertise in treating insomnia patients.
Elevating Jack Beans Sauce: A Visual Identity Strategy for Enhanced Brand Recognition Kusumawati, Yudhistya Ayu; Gunawan, Elizabeth Paskahlia; Lukiyanto, Kukuh; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1745

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing jack beans sauce namely Korochi made from local jackbeans or Phaseolus lunatus L. When researching a visual identity strategy for jack beans sauce with the goal of enhancing brand recognition, qualitative research methods are particularly useful in understanding the deeper perceptions, emotions, and cultural nuances associated with the brand. By using design thinking method, this research explores the critical role of visual identity in building brand recognition and fostering consumer engagement for a unique, plant-based product. Despite its healthy and sustainable attributes, Jack Beans Sauce has yet to fully establish a strong brand presence in a competitive food market. The study focuses on developing a cohesive and appealing visual identity that reflects the brand’s core values—health, sustainability, and innovation—while appealing to a target audience of health-conscious and environmentally-aware consumers. By creating a distinct logo, color scheme, typography, and packaging design, the research aims to enhance the brand's visibility and differentiate it from competitors. Additionally, the study examines how this visual identity can be applied consistently across digital platforms and physical touchpoints to create a unified brand experience. Ultimately, this research seeks to provide actionable insights on how a well-crafted visual identity can elevate brand awareness, strengthen consumer connection, and support the growth of Jack Beans Sauce in an increasingly competitive marketplace.
Elevating Jack Beans Sauce: A Visual Identity Strategy for Enhanced Brand Recognition Kusumawati, Yudhistya Ayu; Gunawan, Elizabeth Paskahlia; Lukiyanto, Kukuh; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1745

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing jack beans sauce namely Korochi made from local jackbeans or Phaseolus lunatus L. When researching a visual identity strategy for jack beans sauce with the goal of enhancing brand recognition, qualitative research methods are particularly useful in understanding the deeper perceptions, emotions, and cultural nuances associated with the brand. By using design thinking method, this research explores the critical role of visual identity in building brand recognition and fostering consumer engagement for a unique, plant-based product. Despite its healthy and sustainable attributes, Jack Beans Sauce has yet to fully establish a strong brand presence in a competitive food market. The study focuses on developing a cohesive and appealing visual identity that reflects the brand’s core values—health, sustainability, and innovation—while appealing to a target audience of health-conscious and environmentally-aware consumers. By creating a distinct logo, color scheme, typography, and packaging design, the research aims to enhance the brand's visibility and differentiate it from competitors. Additionally, the study examines how this visual identity can be applied consistently across digital platforms and physical touchpoints to create a unified brand experience. Ultimately, this research seeks to provide actionable insights on how a well-crafted visual identity can elevate brand awareness, strengthen consumer connection, and support the growth of Jack Beans Sauce in an increasingly competitive marketplace.
Co-Authors Lukiyanto, Kukuh Retantyo Wardoyo Yana, Erlyana Yudhistya Ayu Kusumawati, Yudhistya Ayu