Garuda - Garba Rujukan Digital

SOSIAL MEDIA STRATEGY OF NEW KPOP ALBUM : A VISUAL ANALYSIS OF BLACKPINK’S PHOTO TEASER Kusumawati, Yudhistya Ayu; Widita, Anindya
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research article. Research Aims: This paper examined visual concept in Blackpink photo teaser as the promotion strategy in social media. Design/methodology/approach: This research was carried with qualitative approach, using Roland Barthes semiotics analysis to identify sign and symbol to identify visual meaning of Blackpink photo teaser and how the group is being presented through social media. Research Findings: Blackpink photo teasers have visual appeals which is consistent with the brand of the group. The girl crush and duality concepts of black and pink characters representing beautiful and strong persona were the message intended to be delivered through social media to the audience. Theoretical Contribution/Originality: This research explored the message contained within the visual concept in promotional photo teasers of a K-Pop group, Blackpink, as a social media strategy in promoting the new album. It is notable that the group wanted to project certain image through the photo teasers of the new album. Practitioner/Policy Implication: This research noted that the promotional strategy of a brand, in this case, the K-Pop group, in social media takes into consideration the brand identity and message appeals other than the visual aspect. Research limitation/Implications: This research only focused on one K-Pop group and a new album. Further research can be done covering multiple groups or multiple new albums to identify variety of concepts and strategies in social media.

Community Development of Tourism Interest Group Malang Regency as an Effort to Optimize Tourism Kusumawati, Yudhistya Ayu; Lasmy, Lasmy; Gasa, Frederik Masri; Renanda, Daud Gezha
Social Economics and Ecology International Journal (SEEIJ) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.11490

The Covid-19 pandemic has had a significant impact on the economy Indonesia, especially for the tourism sector. This sentence highlights the importance of tourism to the government. Based on the situation analysis, Malang Regency has an area marine tourism located in South Malang. One of them is the Bowele tourist area. Bowele which consists of a group of beaches (Bolu-bolu, Wedi Awu, and Lenggoksono) is a potential coastal tourism area in Malang Regency. Apart from its stunning natural beauty, the area also boasts significant economic potential in marine products, this tour is also a venue for large-scale surfing activities international. However, this area has not been optimally developed by tourism managers represented by the Boele Tourism Awareness Group (Pokdarwis), including resource management human resources, finance, marketing, and distribution. So, this community service activity highlighted critical deficiencies in business management as well as marketing management. Community service through the Community Partnership Program is designed to enact branding that encourages digital marketing activities including applications/ website and social media content as an effort to digitize and optimize tourist areas Bowele Beach. The proposed service activity stems from research conducted by the proposing team's lecturers in an earlier period. During this community service project, the team helps partners develop skills to implement applications/websites and publications through social media content through counseling and mentorship. In addition, assistance and training related to business management aspects. This community service plays a vital role in empowering tourism businesses to leverage social media for marketing and distributing their offerings. It’s hoped this community service project will boost tourism and keep it going even during and after the pandemic.

VEEMEE : ARCHITECTURE DESIGN OF WEBSITE FOR 3D VIRTUAL SHOW Kusumawati, Yudhistya Ayu; Liemantara, Nyssa Averina
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 7, No 2 (2022)
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v7i22022p93-102

In the pandemic, the stress level due to the covid- 19 outbreak has increased. Now the entertainment industry is required to provide a variety of entertainment so that people's stress levels will reduce. The impact of high-stress levels can lead to social, economic issues. Therefore stress and mental illness need to be solved immediately. This research aims to reduce people's stress levels because of the covid-19 outbreak. To achieve that aim, the researcher presents a solution in the form of an application and website of a virtual concert that will be held in 3D. The target to be achieved in this research is that this media is expected to reduce people's stress levels and develop entertainment in the music industry. In developing this research, the researcher conducted design thinking research and data collection methods by questionnaire. Although the solution provided is in the form of a website, it is possible to be developed into an application.

Optimizing Art and Design Education Through Mobile Apps Development Abednego, Victor Adiluhung; Kusumawati, Yudhistya Ayu; Christyanti, Michelle Gita
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1728

The rapid growth of the Visual Communication Design sector in the digital era highlights the increasing demand for skilled graphic designers across various industries. As creative professionals, graphic designers are tasked with conveying messages through visual means, balancing aesthetics, functionality, and technical expertise. However, many designers face challenges in producing high-quality work due to limited practical and theoretical knowledge. This research proposes the development of "Dr. Visual," a mobile e-learning app designed to enhance the design skills of both aspiring and young designers. By utilizing the design thinking process, the app aims to provide users with deeper insights into design theory and practice. Employing a Quantitative Descriptive method, the study analyzes user interest in the app, emphasizing its potential to support designers in creating superior artwork. The findings suggest that "Dr. Visual" could serve as a valuable resource, offering a platform for graphic designers to enhance their skills and produce higher-quality designs.

Elevating Jack Beans Sauce: A Visual Identity Strategy for Enhanced Brand Recognition Kusumawati, Yudhistya Ayu; Gunawan, Elizabeth Paskahlia; Lukiyanto, Kukuh; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1745

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing jack beans sauce namely Korochi made from local jackbeans or Phaseolus lunatus L. When researching a visual identity strategy for jack beans sauce with the goal of enhancing brand recognition, qualitative research methods are particularly useful in understanding the deeper perceptions, emotions, and cultural nuances associated with the brand. By using design thinking method, this research explores the critical role of visual identity in building brand recognition and fostering consumer engagement for a unique, plant-based product. Despite its healthy and sustainable attributes, Jack Beans Sauce has yet to fully establish a strong brand presence in a competitive food market. The study focuses on developing a cohesive and appealing visual identity that reflects the brand’s core values—health, sustainability, and innovation—while appealing to a target audience of health-conscious and environmentally-aware consumers. By creating a distinct logo, color scheme, typography, and packaging design, the research aims to enhance the brand's visibility and differentiate it from competitors. Additionally, the study examines how this visual identity can be applied consistently across digital platforms and physical touchpoints to create a unified brand experience. Ultimately, this research seeks to provide actionable insights on how a well-crafted visual identity can elevate brand awareness, strengthen consumer connection, and support the growth of Jack Beans Sauce in an increasingly competitive marketplace.

A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.

A Visual Narrative: Leveraging Digital Comics To Preserve And Promote Traditional Arts Angkawijaya, Yongkie; Kusumawati, Yudhistya Ayu; Gozali, Alya; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1748

Digital media and emerging technological tools are expanding the reach of various practices, including art, which increasingly takes abstract, visual, or musical forms. This transformation has led to a growing detachment from traditional art forms, contributing to their diminishing appeal. Furthermore, regional cultural institutions, such as art galleries, often struggle to effectively promote traditional arts, exacerbating the challenges of preserving and revitalizing these cultural expressions in the face of rapid societal change. This research explores the innovative intersection of digital comics and traditional arts as a means of cultural preservation and promotion. This research investigates how the storytelling power of comics, with its engaging visuals and narrative structure, can be harnessed to communicate the richness of traditional art forms to a broader, more diverse audience. By integrating elements of traditional culture into digital comic formats, the study seeks to bridge generational and cultural gaps, ensuring that the cultural significance of traditional arts is not only preserved but also made relevant in today’s digital-centric world. The research emphasizes how this hybrid medium can serve as an accessible platform for education, engagement, and cultural exchange, providing an interactive way to showcase traditional art techniques, history, and symbolism. Furthermore, the study examines the potential of digital comics to expand the reach and visibility of traditional art, particularly among younger generations who may be less engaged with conventional art forms. Through an analysis of case studies and the development of prototype digital comic projects, the research highlights the effectiveness of combining modern digital tools with the timeless appeal of visual storytelling. The study suggests that by leveraging the popularity of comics and graphic novels, traditional art can be introduced in a fresh, dynamic way, fostering greater appreciation and understanding. This research ultimately proposes a new model for preserving cultural heritage, blending creativity, technology, and tradition to create compelling narratives that resonate with a contemporary audience.

LOGO REDESIGN AS PART OF "LAMITA" DIGITAL BRANDING STRATEGY IN ORDER TO REACH THE ZOOMERS Radhitanti, Asri; Kusumawati, Yudhistya Ayu; Arindiono, Rudi Yulio; Mirana, Adonia
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12452

In the context of digital branding activities, it is crucial to ensure that the fundamentals of branding are well established from the beginning. Numerous studies on the effectiveness of logos as brand identities in branding have demonstrated that well-established logos significantly enhance brand awareness. In order to reinforce Lamita's brand awareness among the Zoomers, or Generation Z (Gen Z) as a qualified ethnic accessories artisan from Malang city, the research team initially provided assistance with the redesign of the logo. The objective of this strategy is to ensure that the visual representation of the logo effectively conveys the essence of Lamita's qualifications, while aligning more closely with the preferences of Gen Z. It is anticipated that the logo redesign programme will provide the necessary foundation to implement a more optimal digital branding strategy for Lamita, thereby increasing brand awareness amongst the targeted consumers and facilitating purchase decisions, ultimately leading to economic independence for Lamita. The paper provides a detailed description of the process undertaken to redesign the logo through the Community Based Research method.

EMPOWERING PANDAN ARUM BATIK: THE ROLE OF COLOR GUIDEBOOKS IN DESIGN AND SUSTAINBILITY Kusumawati, Yudhistya Ayu; Lasmy, Lasmy; Widita, Anindya; Qurma, Alya Al
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12741

Pandan Arum Batik is one of the batik industries located in Pandanmulyo Village, Malang Regency. This home-based batik industry produces various kinds of batik with various techniques, namely written batik, stamped batik, and now expanding to ecotik (eco-print batik). Based on the situation analysis, several problems were found, including those related to production aspects. Community service with the Appropriate Technology scheme aims to increase human resource capacity in developing color guidebooks to elevate batik products. In this community service activity, the service team provides intensive counseling and assistance to partners regarding the use of natural dyes in batik production and the using of color combination through color theory. This community service is very important to help batik industry increase their productivity. It is hoped that this community service activity can help the batik industry become more productive. The output of this community service activity is implementing color guidebooks that partners can use to elevate their batik through color science.

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