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Self Representation In Social Media Machmiyah, Siti
Informasi Vol 49, No 1 (2019): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.292 KB) | DOI: 10.21831/informasi.v49i1.25480

Abstract

Editorial
INTERAKSI SIMBOLIK SANTRI PONDOK PESANTREN AL-AMIN PABUARAN PURWOKERTO Siti Machmiyah
Informasi Vol 45, No 1 (2015): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v45i1.7767

Abstract

AbstractIn this life, human need to interact with other people for accomplishing social needs. Without communication, human, can’t interact. Santri (student at traditional Muslim School) also need to have interaction with others. Santri is designation for a person who lives in Islamic Boarding House and study about religiousness. This research tries to explain about santri’s stigma and symbols use by santri. From this research, it can be inferred that: there are 2 Stigmas that attached in santri, they are physical stigma (it’s about santri’s attributes and clothes) and positive social stigma; There are numbers of symbols dealing with verbal and nonverbal communication use by santri with their team; Not all of social stigma that attached to santri’s role is applied well by santri themselves. Moreover there is some santri that their manner is far from Islamic education.AbstrakDalam hidup, manusia membutuhkan interaksi terhadap orang lain untuk memenuhi kebutuhan sosialnya. Tanpa komunikasi, manusia tidak dapat berinteraksi.Begitu juga dengan santri.Santri adalah sebutan bagi orang yang tinggal di pondok pesantren dan mengkaji ilmu agamaPenelitian ini juga mencoba menjelaskan mengenai stigma santri dan penggunaan simbol oleh santri. Dari penelitian ini, dapat disimpulkan bahwa: stigma yang menempel pada diri santri ada dua, yaitu stigma fisik (menyangkut pakaian dan atribut santri) dan stigma sosial yang positif; Terdapat sejumlah simbol menyangkut komunikasi verbal dan nonverbal yang digunakan oleh para santri dengan penggunaan tim mereka; Tidak semua stigma sosial yang menempel pada peran santri, dijalankan dengan baik oleh para santri. Bahkan ada beberapa santri yang perilakunya jauh dari ajaran agama Islam.Keywords: Phenomenology, Symbolic Interaction, Santri of Islamic Boarding House
MEDIASI KESALEHAN SELEBRITI PEREMPUAN HIJRAH DI MEDIA SOSIAL INSTAGRAM Siti Machmiyah
Widya Komunika Vol 10 No 1 (2020): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2020.10.1.2586

Abstract

ABSTRACT The group of people who call themselves 'hijrah' in the realm of Islam has indeed become a new trend in Indonesia. This cannot be separated from the influence of post-Islamism which is rife where the traditional elements (in this case religion) can go hand in hand with the elements of modernity. Hijrah becomes a form of popular culture that can be easily followed by some Indonesian people, including by female celebrities, they eventually become a new 'capital' among bearers of hijrah because celebrities have a strong magnet to be a Hijrah trendsetter only close to the da’I who is a role model. The celebrities who hijrah were inevitably packing themselves to become the perfect celebrity hijrah figure, one of which was by branding the hijrah on Instagram social media, the hijrah celebrity then mediated ‘piety’ on Instagram through three things; upload preaching message content in everyday life, Islamic lifestyle in marketing endorsement products, and do remediation of preaching content from the da'i they follow. Keywords : Celebrity, Hijrah, mediation
STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA GEREJA AYAM BUKIT RHEMA (WISATA ALAM, RELIGI, KULINER DAN EDUKASI) Naufal Rezky Rizaldi; Siti Machmiyah
Lektur: Jurnal Ilmu Komunikasi Vol 2, No 4 (2019): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v2i4.16350

Abstract

Penelitian ini bertujuan untuk mendeskripsikan; 1) strategi komunikasi pemasaran objek wisata Gereja Ayam Bukit Rhema 2) usaha pengelola objek wisata Gereja Ayam Bukit Rhema dalam menyebarkan edukasi dan toleransi umat beragama. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Hasil penelitian ini sesuai dengan langkah-langkah strategi komunikasi pemasaran dalam kajian Agus Hermawan yaitu a) khalayak sasaran objek wisata Gereja Ayam Bukit Rhema yaitu wisatawan domestik; b) tujuannya meningkatkan jumlah kunjungan wisatawan dan mengenalkan konsep empat wisata (alam, religi, kuliner dan edukasi); c) pesan dilakukan secara intensif dengan mengunggah post dan story di media sosial; d) saluran personal yang digunakan adalah melalui pameran dan tim yang disediakan di pintu masuk sedangakan saluran non personal adalah melalui media online seperti website dan sosial media dan juga melalui media siaran e) anggaran promosi ditetapkan dengan metode tujuan dan tugas; f) bauran promosi yang digunakan yaitu periklanan, promosi penjualan, acara, humas publisitas, pemasaran langsung, pemasaran dari mulut ke mulut dan penjualan personal; g) mengukur hasil promosi dilakukan dengan melihat data penjualan; h) mengoordinasi proses komunikasi yang terintegrasi, dilakukan oleh bagian pemasaran.  Kata kunci: komunikasi pemasaran, strategi komunikasi pemasaran, toleransi, pariwisata, gereja ayam bukit rhema
Parenting and production of anxiety on social media: Analysis of parenting on Instagram @parentalk.id Machmiyah, Siti; Udasmoro, Wening; Noviani, Ratna
Journal of Social Studies (JSS) Vol 20, No 2 (2024): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v20i2.78026

Abstract

This article discusses the phenomena parenting of the anxiety production constructed by @parentalk.id as a result of interacting with parenting social media accounts. In the digital era, social media has become a primary source of information for many parents seeking guidance and support in raising their children. However, the content often emphasizes ideal standards of parenting that can trigger feelings of anxiety among parents. This study uses a qualitative approach with critical multimodal discourse analysis of the Instagram social media account @parentalk.id. The research findings show that the Instagram account @parentalk.id generates anxiety among parents through its content, which portrays ideal parenting standards. The account acts as a "regime" that limits parents' freedom, guiding them towards the account's constructed ideas of ideal parenting. The account also shapes the parenting narrative by disciplining the parents themselves. Uncertainty in modernity is also used as a tool to produce anxiety in parenting. Additionally, the study found that child health is a key content theme that can trigger anxiety among parents.