Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teori dan Terapan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings
Budhi Haryanto
Universitas Sebelas Maret
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty Budhi Haryanto; Soemarjati T.J
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 3 (2009): Jurnal Manajemen Teori dan Terapan - Desember 2009
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.814 KB) | DOI: 10.20473/jmtt.v2i3.2385

Abstract

Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling technique. Validity and reliability testing were done to assurance the truth of data quality that was collected from survey. Analysis of variance (ANOVA) was chosen to elaborate the linkage among of these observed variables. The result indicates that customer loyalty significantly influence by trust, commitment, image, and facility. Insignificantly result and implication for further research are also discussed in this study.
PENGARUH DESAIN WEBSITE PADA NIAT MEMILIH PERGURUAN TINGGI DIMEDIASI OLEH VARIABEL KEPERCAYAAN Murtiningsih Murtiningsih; Budhi Haryanto
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 12 No 1 (2018): April 2018
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v12i1.7276

Abstract

Website berperan tidak hanya terbatas sebagai media informasi namun juga merupakan salah satu barometer yang dipakai untuk mengukur kualitas perguruan tinggi tersebut. Artinya website bagi perguruan tinggi merupakan wajah di dunia maya dimana masyarakat secara luas akan melihat dan mengakses website tersebut sebagai interaksi pertama dan daya tarik terhadap universitas tersebut. Oleh karena itu, website haruslah berkualitas dan didesain bagus sehingga konsumen dapat tertarik dan pada akhirnya memiliki kepercayaan terhadap sebuah perguruan tinggi. Penelitian ini menggunakan pendekatan metode survei dengan kuesioner berbentuk langsung tertutup dengan model rating scale dengan 6 alternatif jawaban. Teknik analisis yang digunakan adalah analisis jalur. Dari hasil penelitian ini diketahui bahwa variabel desain informasi dan desain navigasi tidak berpengaruh langsung terhadap niat memilih hal ini disebabkan karena pengaruh langsung 2 variabel tersebut lebih besar dibandingkan dengan pengaruh tidak langsungnya terhadap niat calon mahasiswa. Sedangkan Variabel Desain Visual berpengaruh langsung terhadap niat calon mahasiswa. Hal ini disebabkan karena pengaruh langsung variabel desain visual tersebut lebih kecil dibandingkan dengan pengaruh tidak langsungnya terhadap niat calon mahasiswa. Desain informasi memiliki total pengaruh yang paling tinggi dalam membentuk niat calon mahasiswa dalam memilih perguruan tinggi.
LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA Budhi Haryanto; Awang Febrianto; Edi Cahyono
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.942 KB) | DOI: 10.9744/jmk.21.1.74-88

Abstract

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other public areas, where many people were there and were willing to become research participants. Fur­thermore, the collected data is processed using factor analysis to reduce lifestyle dimensions, and logistic regression analysis is used to explain the relationship between lifestyle dimensions and pre­ferences in choosing a local brand or foreign brand, in this case represented by Wong Solo Grilled Chicken (WSGC) or Kentucky Fried Chicken (KFC).The test results indicate 13 dimensions of lifestyle, and only 5 dimensions are significantly related to brand preference: (1) individuals who have a fashion consciousness lifestyle tend to choose KFC rather than WSGC, (2) individuals with health consciousness lifestyles tend to choose WSGC rather than KFC, (3) individuals with leadership lifestyles tend choosing KFC rather than WSGC, (4) individuals with attentiveness lifestyle tend to choose WSGC rather than KFC, and (5) individuals with extroversion lifestyles tend to choose KFC rather than WSGC. This study also discusses the implications of studies related to the contribution of theory, practitioners, and possibilities for future studies
How Does Career Shock Moderate the Employee Career Establishment Process? Evi Yulia; Budhi Haryanto; Ratna Handayati
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1489

Abstract

The purpose of this study is to predict the role of employee organization relationships in mediating the effects of competence development, empowering leadership on career success and role of career shock in moderating these relationships. Based on the results of the literature review, it is indicated that employee organization relationships mediate the positive influence of competence development, empowering leadership on career success. This means that the employee organization relationship is an effective stimulus to improve employee career formation. This study also indicates that These relationships will be stronger with increasing levels of positive career shock and weaker with increasing levels of negative career shock. The implication of this study is that career shock encourages employees to reflect critically on future career opportunities. Employees who invest in competence development and receive organizational support tend to have better long-term career prospects but career shock can increase or decrease their role in career success. Eventually, future research should be able to explore the concept of career shock and test it empirically because this concept is relatively new in career research.Keywords: competence development, empowering leadership, EOR, career shock, and career success
Co-Authors Awang Febrianto Edi Cahyono Evi Yulia Murtiningsih Murtiningsih Ratna Handayati Soemarjati T.J