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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Kesatuan
Sri Kussujaniatun
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH DEAD ENDORSER TERHADAP BRAND PERSONALITY PADA IKLAN KOMPAS DI TELEVISI Sri Kussujaniatun
Jurnal Bisnis dan Ekonomi Vol 14 No 1 (2007): Vol. 14 No. 1 Maret 2011
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.793 KB)

Abstract

The objective of this study is to examine : (a) the simultaneous effects of expertise, trustworthiness, and attractiveness on the brand personality, (b) the partial effect of expertise, trustworthiness, and attractiveness on the brand personality, (c) is trustworthiness a dominant variable that effect on the brand Personality The result show that simultaneously, expertise, trustworthiness, and attractiveness on the brand personality. The result also indicat that partially, expertise, trustworthiness, and attractiveness on the brand personality a dominant variable that effect on the brand Personality Keywords: Expertise, Trustworthiness, And Attractiveness On The Brand Personality
Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Jasa JNE Di Yogyakarta Putri Wulandari; Heru Tri Sutiono; Sri Kussujaniatun
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.470

Abstract

The purpose of this study is to analyze the effect of service quality and brand image on customer loyalty through customer satisfaction to customer service JNE in Yogyakarta. The method used was purposive sampling, with the sampling of the population is based on certain criteria namely JNE service customer in Yogyakarta have used JNE service at least 2 times. The sample in this study were 270 respondents. Data analysis methods include descriptive analysis and quanitative analysis using the SEM (Structural Equation Modeling),an analysis technique based on PLS (Structural Equation Modeling). The result of this study prove that (1) service quality has a positive and significant effect on customer satisfaction (2) brand image service quality has a positive and significant effect on customer satisfaction (3) service quality has a positive and significant effect on customer loyalty (4) brand image has a positive and significant effect on customer loyalty (5) customer satisfaction has a positive and significant effect on customer loyalty (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction (7) brand image has a positive and significant effect on customer loyalty through customer satisfaction.
Co-Authors Heru Tri Sutiono Putri Wulandari