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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Economics and Social Sciences
Heru Tri Sutiono
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Jasa JNE Di Yogyakarta Putri Wulandari; Heru Tri Sutiono; Sri Kussujaniatun
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.470

Abstract

The purpose of this study is to analyze the effect of service quality and brand image on customer loyalty through customer satisfaction to customer service JNE in Yogyakarta. The method used was purposive sampling, with the sampling of the population is based on certain criteria namely JNE service customer in Yogyakarta have used JNE service at least 2 times. The sample in this study were 270 respondents. Data analysis methods include descriptive analysis and quanitative analysis using the SEM (Structural Equation Modeling),an analysis technique based on PLS (Structural Equation Modeling). The result of this study prove that (1) service quality has a positive and significant effect on customer satisfaction (2) brand image service quality has a positive and significant effect on customer satisfaction (3) service quality has a positive and significant effect on customer loyalty (4) brand image has a positive and significant effect on customer loyalty (5) customer satisfaction has a positive and significant effect on customer loyalty (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction (7) brand image has a positive and significant effect on customer loyalty through customer satisfaction.
Analisis Penerapan Owned Media pada PT. Jogja Eco Wisata Firman Unggul Prayudha; Mohammad Irhas Effendi; Heru Tri Sutiono
INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE Vol 2 No 1 (2024): Indonesian Journal of Economics and Social Sciences (IJESS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/ijess.v2i1.1298

Abstract

PT Jogja Eco Tourism is a tourism company operating in Yogyakarta, Indonesia. They have a number of media owned assets, such as the official website, social media accounts. This research is Field Reseach. There are eleven (11) problems that lie behind the lack of confidentiality to owned media owned by PT. Jogja Eco Tourism due to lack of management in its managerial terms such as, a) Content Planning, b) Content Building, c) SEO optimization, d) Website Management, e) Social Media Management, f) Quality Control, g) Performance Analysis, h) Interaction with Audiences, i) Integration with Marketing Strategy and also j) Compliance with Law and Ethics as well as k) Lack of human resources. A number of steps have been attempted by PT. Jogja Eco Tourism to solve eleven (11) problems on owned media. There are 6 steps that have been taken by P. jogja Eco tourism in solving these problems. The method is to: (a) set goals (b) posting consistency (c) target audiences (d) management or maintenance (e) content selection up to (f) recruitment of new employees to advance online marketing performance. The settlement has not covered legal and ethical compliance issues, considering that P.T. Jogja Eco Tourism Centre is dealing with the law at the moment.
Analisis Penerapan Owned Media pada PT. Jogja Eco Wisata Firman Unggul Prayudha; Mohammad Irhas Effendi; Heru Tri Sutiono
INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE Vol. 2 No. 1 (2024): Indonesian Journal of Economics and Social Sciences (IJESS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/ijess.v2i1.1298

Abstract

PT Jogja Eco Tourism is a tourism company operating in Yogyakarta, Indonesia. They have a number of media owned assets, such as the official website, social media accounts. This research is Field Reseach. There are eleven (11) problems that lie behind the lack of confidentiality to owned media owned by PT. Jogja Eco Tourism due to lack of management in its managerial terms such as, a) Content Planning, b) Content Building, c) SEO optimization, d) Website Management, e) Social Media Management, f) Quality Control, g) Performance Analysis, h) Interaction with Audiences, i) Integration with Marketing Strategy and also j) Compliance with Law and Ethics as well as k) Lack of human resources. A number of steps have been attempted by PT. Jogja Eco Tourism to solve eleven (11) problems on owned media. There are 6 steps that have been taken by P. jogja Eco tourism in solving these problems. The method is to: (a) set goals (b) posting consistency (c) target audiences (d) management or maintenance (e) content selection up to (f) recruitment of new employees to advance online marketing performance. The settlement has not covered legal and ethical compliance issues, considering that P.T. Jogja Eco Tourism Centre is dealing with the law at the moment.
Co-Authors Firman Unggul Prayudha Mohammad Irhas Effendi Putri Wulandari Sri Kussujaniatun