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All Journal Jurnal Bisnis dan Ekonomi Jurnal Dinamika Sosial Budaya CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Witjaksono Eko Hartoto
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Arts Humanities Economics, Econometrics & Finance

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Kontribuai Program Paket Masa Depan Dalam Pemberdayaan Ekonomi Perempuan Pra Sejahtera di Pedesaan Galeh Itamaji; Witjaksono Eko Hartoto
Jurnal Bisnis dan Ekonomi Vol 25 No 1 (2018): VOL. 25 NO. 1 EDISI MARET 2018
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.307 KB)

Abstract

This research aims to determine the extent to which the contribution of PMD in Economic Empowerment of Poor Women in Rural can have a positive impact on economic empowerment of poor rural women. This research used questionnaires and interviews involving 20 informants who were taken randomly in Kecamatan Limbangan as a sample. This research also uses qualitative approach as research method. The results of this research show PMD Program (Paket Masa Depan) succeeded in empowering the community economy in rural areas, especially in the area of Kecamatan Limbangan. The results of this research showed 80% of respondents feel their welfare and no longer depend on the husband's income. Based on the research and data that has been done on the contribution of PMD program in the economic empowerment of rural community, the writer can conclude that PMD program to economic empowerment of rural community can be done effectively in accordance with the target achievement.
DAMPAK PEMBANGUNAN JALAN LINGKAR AMBARAWA TERHADAP PERKEMBANGAN UKM SERABI NGAMPIN AMBARAWA Witjaksono Eko Hartoto; Tri Rinawati; Rita Meiriyanti; Diana Puspitasari
Jurnal Dinamika Sosial Budaya Vol 19, No 1 (2017): Juni
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (909.906 KB) | DOI: 10.26623/jdsb.v19i1.681

Abstract

Construction of new road network ring, was actually giving an indirect impact on the socio-economic to the surrounding population. The existence of Ambarawa Ring Road is alleged to give effect to the business group pancake merchants who are members of the UKM Mekar Sari.The method used in this research is qualitative method with phenomenological approach. Researchers describe the research subjects are traders pancake incorporated in one business group SME Ngampin Ambarawa village called Mekar Sari totaling 40 people as actors who are the target of observation or informants in a study conducted by the researchers. In this study, the types and sources of data used are primary data and secondary data.Negative impacts to the ring road is a decrease in turnover of each of the traders pancake that is because the users prefer to go straight through the roundabout Ambarawa while the positive impact that arises in the presence of a ring road, traders are more willing to be creative that is willing to innovate products with try flavors and display products such as jackfruit, banana and sow meses cheese. It is intended to draw back buyers. This area actually has the potential and the need to touch or redirection location lots crossed by vehicles. They just need a lot of people know that they are still there, and what they contributed still feasible to provide a sensation with their typical food when passing on the street Ambarawa.
Pengaruh Kualitas Website, Variasi Produk, Dan Persepsi Harga, Terhadap Minat Beli Konsumen Pada Marketplace Bukalapak : (Studi Pada Pengguna Bukalapak Di Kabupaten Demak) Wardani, Savira Kusuma; Witjaksono Eko Hartoto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 1 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i1.2468

Abstract

Penelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.
Co-Authors Diana Puspitasari Galeh Itamaji Rita Meiriyanti Tri Rinawati Wardani, Savira Kusuma