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All Journal Jurnal Bisnis dan Ekonomi Jurnal Pemimpin Bisnis Inovatif
Yusuf Wijoyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ROE, EPS , DER dan Risiko terhadap Harga Saham serta Konsekuensinya terhadap Return Saham (Study pada Perusahaan sektor Manufaktur yang terdaftar di Bursa efek Indonesia Periode 2015 - 2017) Yusuf Wijoyanto; Sri Sudarsi; Nungki Pradita
Jurnal Bisnis dan Ekonomi Vol 25 No 2 (2018): VOL. 25 NO. 2 EDISI SEPTEMBER 2018
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.054 KB)

Abstract

This study aims to examine the effect of Return on Equity (ROE), Earning per Share (EPS), Debt to Equity Ratio (DER), Risk to stock prices and its consequences for stock returns in manufacturing companies listed in the Indonesia Stock Exchange in 2015 - 2017. This research was conducted with using secondary data and the samples in this study used a purposive sampling method. The results of this study prove that ROE and DER has a negative and not significant effect on stock prices, EPS has a positive and significant effect on stock pricesBETA has a negative and significant effect on stock prices and stock prices have a negative and insignificant effect to stock returns. Adjusted R square model 1 is 0.981, this means that 98.1%
Analisis Keputusan Pembelian Ogel-Ogel melalui Brand Image sebagai Variabel Mediasi Victor Prasetya; Tri Handayani; Dala Noor Iftikhar; Yusuf Wijoyanto
Jurnal Pemimpin Bisnis Inovatif Vol. 3 No. 1 (2026): Januari: Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v3i1.1283

Abstract

This study aims to elaborate on the mechanism of product design, word of mouth (WOM), price perception, and product quality on purchase decisions, with brand image serving as a mediating variable. The research focuses on consumers of Ogel-Ogel, a traditional snack product from Pemalang. Utilizing a quantitative descriptive method, data were gathered from 100 respondents through purposive and accidental sampling techniques. Data analysis employed path analysis and the Sobel test to measure the strength of the mediation effect. The results reveal that, partially, all independent variables and brand image exert a positive and significant influence on purchase decisions. The most crucial finding indicates that brand image acts as an effective mediating bridge, reinforcing the transformation of physical product attributes and social recommendations into actual purchasing actions. This underscores that for MSMEs in the culinary sector, visual uniqueness and quality are insufficient without consistent brand reputation management. This research provides strategic contributions for local product managers in integrating traditional marketing elements with brand equity strengthening to navigate an increasingly competitive market.
Co-Authors Dala Noor Iftikhar Nungki Pradita Sri Sudarsi Tri Handayani Victor Prasetya