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All Journal Jurnal Ilmiah Dinamika Teknik SEIKO : Journal of Management & Business International Journal of Economics, Business and Accounting Research (IJEBAR) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
RA Marlien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN PADA UNIVERSITAS STIKUBANK SEMARANG Kasmari .; RA Marlien
Jurnal Ilmiah Dinamika Teknik DINAMIKA TEKNIK VOL. 11 NO. 1 JANUARI 2018
Publisher : Jurnal Ilmiah Dinamika Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.796 KB)

Abstract

The method used in this research is the method of Importance Performance Analysis (IPA). Where in concept is a multi-attribute model. This technique identifies the strengths and weaknesses of service by using two criteria of service quality and student satisfaction.  In this study aims to determine the level of student satisfaction with the quality of services provided by the Faculty of Economics and Business University Stikubank Semarang. To know the priority service attributes to be improved and maintained. analyzed with servqual method and cartesian diagram. Servqual method is used to determine the level of service quality based on the gap that occurs between perceptions or performance and student expectations, the dimensions used include: responsiveness,  reliability, assurance, emphaty (empathy), and tangibles (tangible). Cartesian diagram is used to identify the priority service attributes to be improved and maintained.  Based on the results of the analysis using servqual method states that students of Faculty of Economics and Business University Stikubank Semarang not satisfied with the services provided. The gap value of the tangible dimension is -0.39, reliability -0.60, responsiveness -0.38, empathy -0.24, assurance -0.18. sequentially ie -0.113, -0.046, -0.048, -0.090, -0.059. The result of Cartesius diagram analysis of attributes that become the main priority to be improved (quadrant I) are item 2, 11 20,21, 23 (quadrant II) that is 1, 5, 7, 12, 13, 14, 16, 24, 27 (kudran III ) ie items 3, 8, 10, 18, 19, 20, 26, (quadrant IV) ie items 4, 6, 9, 15, 17, 25.  Keywords: Service, Hope, Servqual, Cartesian Diagram, Level of Satisfaction
Komitmen Organisasional: Karakteristik Pekerjaan Dan Kompetensi Prima Andana; RA Marlien; Euis Soliha
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3861

Abstract

Untuk mencapai tujuan sebuah organisasi yang akuntabel, perlu adanya sumber daya manusia yang unggul. Alasan yang mempengaruhi baik tidaknya kinerja pegawai yaitu karakteristik pekerjaan serta kompetensi. Karakteristik pekerjaan, akan menumbuhkan berbagai macam motivasi atu semangat kerja yang berpotensi mempercepat pecapaian tujuan suatu organisasi. Tentunya hal ini di dorong pula dengan adanya kompetensi, yang mana kompetensi merupakan motor penggerak unuk peningkaan kualitas pegawai dalam menjaankan tugas pada sebuah organisasi demi mencapai kinerja yang di inginkan oleh organisasi. Penelitian ini dilakukan pada Rumah Sakit Umum Daerah Bendan Kota Pekalongan dengan jumlah sampel pegawai 114 orang. Cara yang dilakukan oleh peneliti yaitu menggunakan tehknik purposive sampling, dimana peneliti mengklasifikasikan responden ke dalam perbedan usia, masa kerja, pendidikan dan jenis kelamin. Kata Kunci : Karakteristik Pekerjaan, Kompetensi, Komitmen Organiasional, dan Kepuasan Kerja.
ORGANIZATIONAL COMMITMENT: PERSON ORGANIZATION FIT AND QUALITY OF WORK LIFE Winika Santa Rita; RA Marlien
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.3927

Abstract

Human resource management (HR) is one of the key factors to get the best performance, because in addition to dealing with skills and expertise, HR management is also obliged to build conducive behavior for employees to get the best performance. In order to increase the organizational commitment of ASN (State Civil Apparatus) employees, it is necessary to analyze the factors that can support the increase in organizational commitment. The object of this research is ASN Employees. The sample used in this study is 137 respondents. The finding that partially organizational fit and quality of work life has a significant effect on job satisfaction, while person organization fit has no effect on organizational commitment. The variables of quality of work life and job satisfaction have an effect on organizational commitment. Job satisfaction as a mediation between the variable person organization fit and the quality of work life on organizational commitment Keywords: person organization fit, quality of work life, job satisfaction, organizational commitment
Pengaruh Komunitas Online dan Promosi Digital Terhadap Keputusan Pembelian Online : Studi Kasus Game Mobile Legends Dwi Anjani; RA Marlien
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.292

Abstract

Tujuan dari penelitian ini: Mengetahui pengaruh komunitas online terhadap keputusan pembelian online. Mengetahui pengaruh promosi digital terhadap keputusan pembelian online. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel yang digunakan yakni peneliti dengan sengaja menentukan sampel yang dipilih sesuai dengan jumlah komunitas di grup Facebook dan persyaratan sampel yang ditentukan. Populasi dalam penelitian ini adalah seluruh jenis kelamin berusia 18 – 30 tahun dan sampel pada penelitian ini ada 100 responden. Metode pengumpulan data yang digunakan adalah skala dengan variabel terikat Keputusan pembelian online dan variabel bebasnya yakni, komunitas online dan promosi digital. Teknik analisa data menggunakan uji analisis regresi linier berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for Windows. Hasil penelitian menunjukan bahwa: Komunitas Online paling berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online. Promosi Digital berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online.
Pengaruh Iklan Meta Ads, Harga, dan Kualitas Produk Terhadap Minat Beli Online Produk Digital: Studi Kasus Instagram @Cuantanpakamera Kevin Boby Andika; RA Marlien; Andreas Tigor Oktaga
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.294

Abstract

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.
Co-Authors Andreas Tigor Oktaga, Andreas Dwi Anjani Euis Soliha Kasmari . Kevin Boby Andika Prima Andana Winika Santa Rita