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All Journal Jurnal Siasat Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Riset Multidisiplin Edukasi
Mohammad Rizan
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences Other

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Analisis Asosiasi Merek, Nilai Produk, dan Kualitas Pelayanan, Serta Pengaruhnya terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor di Bekasi Mohammad Rizan; Harun Arrasyid
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer satisfaction; 3) to test the influence of brand association, product value, and service quality on consumer loyalty; 4) to test the influence of consumer satisfaction on consumer loyalty; 5) to test the simultaneous influence of brand association, product value, service quality on  consumer satisfaction and loyalty. The research methods are descriptive and explanatory survey. Population are motorcycle consumer of Honda, Yamaha, and Suzuki in Bekasi. Observation unit are 200 consumer. Sampling technique is proportional stratified random sampling, research instrument is Likert’s questionnaire, and analysis method is Structural Equation Modelling (SEM)/Lisrel 8.7 series. The descriptive research results indicate that dimension which strongly effect on brand association are behavior and benefit. Dimension which strongly effect on product value are cost, exchange value, esthetics and relative function. Dimension which strongly effect on consumer satisfaction are quality and total cost which must be paid. Dimension which strongly effect on consumer loyalty are repurchase, impenetrable to competitor, expand purchase, and recommend. The expalanatory/causal research results indicate that; 1) Brand association, product value, and service quality are significantly influenced on consumer satisfaction (R2=0.86); 2) Brand association, product value, and service quality are significantly influenced on consumer loyalty (R2=0.51); 3) Consumer satisfaction is significantly influenced on consumer loyalty (R2=0.62); 4) Brand association, product value and service quality are direct significantly influenced on consumer loyalty as well as indirectly through consumer satisfaction. Keywords: brand association, product value, service quality, consumer satisfaction, and consumer loyalty.
Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application Anisya Tiara Isnaini; Mohammad Rizan; Ika Febrilia
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.1

Abstract

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.
PENGARUH PRICE TERHADAP ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE SERTA TERHADAP REPURCHASE INTENTION KONSUMEN KOPI LOKAL KEKINIAN (KOPI TUKU DI JAKARTA) Ilham Rafii Priyambodo; Mohammad Rizan; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.672

Abstract

This study examines the influence of price on electronic word of mouth (E-WOM) and brand image, and their effects on repurchase intention among consumers of contemporary local coffee, focusing on Kopi Tuku in Jakarta. Using a quantitative approach, data were collected via an online questionnaire from 287 respondents who had purchased Kopi Tuku at least five times in the past three months, lived in Jakarta, were over 17 years old, and actively used the internet and social media to obtain information about the brand. The data were analyzed using Structural Equation Modeling (SEM) with Lisrel 8.8 software. Results indicate that price has a significant positive direct effect on E-WOM, brand image, and repurchase intention. Furthermore, E-WOM positively influences both brand image and repurchase intention. These findings support the Stimulus-Organism-Response (SOR) theory, suggesting that price as a stimulus affects internal consumer perceptions (E-WOM and brand image), which in turn impact repurchase intention as the consumer’s response. This research contributes theoretically by enhancing understanding of consumer behavior in the local coffee market and offers practical recommendations for Kopi Tuku’s management to optimize pricing strategies, strengthen brand image, and encourage positive E-WOM to improve customer loyalty and sales. The study provides valuable insights for businesses competing in the growing market of modern local coffee consumers.
Co-Authors Anisya Tiara Isnaini Harun Arrasyid Ika Febrilia Ilham Rafii Priyambodo Nofriska Krissanya