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All Journal JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Bisnis, Manajemen, dan Keuangan JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Riset Multidisiplin Edukasi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Nofriska Krissanya
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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Analisis Pengaruh Celebrity Endorser terhadap Pembelian Produk Smartphone di Jakarta dengan Brand Credibility sebagai Variabel Intervening Arman Rafi Muhamad; Terrylina Arvinta Monoarfa; Nofriska Krissanya
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0501.10

Abstract

ABSTRACT The purpose of this study is to determine the influence of credibility by celebrity endorsers, namely trustworthiness, expertise and attractiveness, on purchase intention of smartphone products in Jakarta with brand credibility as an intervening variable. This research uses SEM (Structural Equation Modeling) for quantification. Primary data was collected through a questionnaire using a Likert scale. The characteristics of the sample in this study are people aged 17 years and over, domiciled in the Special Region of Jakarta, have purchased smartphone products, actively use social media, and have seen smartphone review content marketed by celebrity endorsers. Data analysis was carried out using SPSS version 25 and Amos version 26 software and the sample selected to test all variables was 225 respondents. The research results show that trustworthiness and attractiveness do not have a significant effect on purchase intention. Expertise has a positive and significant effect on purchase intention. Meanwhile, trustworthiness and expertise have a positive and significant effect on brand credibility, and attractiveness has no significant effect on brand credibility. Brand credibility has a positive and significant effect on purchase intention. Keyword: Trustworthiness, Expertise, Attractiveness, Brand Credibility, Purchase Intention ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kredibilitas yang dimiliki oleh celebrity endorser yaitu trustworthiness, expertise, dan attractiveness terhadap purchase intention dari produk smartphone di Jakarta dengan brand credibility sebagai variabel intervening. Penelitian ini menggunakan SEM (Structural Equation Modeling) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan menggunakan skala Likert. Karakteristik sampel pada penelitian ini adalah orang berusia 17 tahun keatas, berdomisili Daerah Khusus Jakarta, pernah membeli produk smartphone, aktif menggunakan media sosial, dan pernah melihat konten review smartphone yang dipasarkan oleh celebrity endorser. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS versi 25 dan Amos versi 26 dab sampel yang dipilih untuk menguji semua variabel sebanyak 225 responden. Hasil penelitian menunjukkan bahwa trustworthiness dan attractiveness tidak berpengaruh signifikan terhadap purchase intention. Expertise berpengaruh secara positif dan signifikan terhadap purchase intention. Sedangkan trustworthiness dan expertise berpengaruh secara positif dan signifikan terhadap brand credibility, dan attractiveness tidak berpengaruh signifikan terhadap brand credibility. Brand credibility berpengaruh secara positif dan signifikan terhadap purchase intention. Kata kunci: Trustworthiness, Expertise, Attractiveness, Brand Credibility, Purchase Intention
Pengaruh Efikasi Diri, Sikap, dan Pendidikan Kewirausahaan Terhadap Niat Berwirausaha Siswa Smkn 48 Jakarta Kalila Erianita Kusuma Wardhani; Dita Puruwita; Nofriska Krissanya
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 1 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i1.25746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efikasi diri, sikap, dan pendidikan kewirausahaan terhadap niat berwirausaha siswa SMKN 48 Jakarta, dengan motivasi sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Sampel penelitian terdiri dari 149 siswa kelas XI yang dipilih melalui teknik stratified random sampling. Pengumpulan data dilakukan dengan kuesioner yang telah divalidasi dan diuji reliabilitasnya. Teknik analisis data yang digunakan adalah Structural Equation Modeling–Partial Least Squares (SEM–PLS). Hasil penelitian menunjukkan bahwa efikasi diri, sikap, dan pendidikan kewirausahaan secara langsung berpengaruh positif dan signifikan terhadap motivasi, serta niat berwirausaha. Selain itu, motivasi terbukti berperan sebagai mediasi parsial antara ketiga variabel bebas terhadap niat berwirausaha. Penelitian ini memperkuat kerangka teori Theory of Planned Behavior (TPB) dan menegaskan pentingnya penguatan faktor psikologis serta pendekatan pendidikan praktis dalam membentuk karakter kewirausahaan siswa SMK. Temuan ini memiliki implikasi strategis dalam perancangan kurikulum kewirausahaan berbasis pengalaman serta pengembangan program pelatihan yang dapat meningkatkan efikasi diri dan motivasi siswa dalam menghadapi tantangan dunia usaha.
REPURCHASE INTENTION PADA LAYANAN STREAMING DIGITAL: BAGAIMANA KONTRIBUSI SOCIAL MEDIA MARKETING? Rahma Khoirunnisa; Usep Suhud; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.634

Abstract

The digital era has driven the rapid development of social media. Digital streaming service companies view this phenomenon as an opportunity to utilize social media platforms to retain consumers. Consequently, the digital streaming industry faces intense competition, making social media marketing an effective strategy to increase consumers' repurchase intention, particularly through enhancing brand engagement, brand image, and brand awareness. This study aims to analyze the influence of social media marketing on repurchase intention in digital streaming services by examining the roles of brand engagement, brand image, and brand awareness. The research employs a quantitative method, with data collected through an online questionnaire distributed to 265 respondents. Data testing and analysis were conducted using SPSS and Structural Equation Modeling (SEM) based on AMOS. The results show that social media marketing does not have a positive effect on brand engagement but has a positive effect on brand image, brand awareness, and repurchase intention. Moreover, brand engagement does not positively affect repurchase intention, whereas brand image and brand awareness do positively influence repurchase intention. These findings reinforce the importance of social media marketing in building consumer repurchase intention through brand image and brand appeal.
PENGARUH PRICE TERHADAP ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE SERTA TERHADAP REPURCHASE INTENTION KONSUMEN KOPI LOKAL KEKINIAN (KOPI TUKU DI JAKARTA) Ilham Rafii Priyambodo; Mohammad Rizan; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.672

Abstract

This study examines the influence of price on electronic word of mouth (E-WOM) and brand image, and their effects on repurchase intention among consumers of contemporary local coffee, focusing on Kopi Tuku in Jakarta. Using a quantitative approach, data were collected via an online questionnaire from 287 respondents who had purchased Kopi Tuku at least five times in the past three months, lived in Jakarta, were over 17 years old, and actively used the internet and social media to obtain information about the brand. The data were analyzed using Structural Equation Modeling (SEM) with Lisrel 8.8 software. Results indicate that price has a significant positive direct effect on E-WOM, brand image, and repurchase intention. Furthermore, E-WOM positively influences both brand image and repurchase intention. These findings support the Stimulus-Organism-Response (SOR) theory, suggesting that price as a stimulus affects internal consumer perceptions (E-WOM and brand image), which in turn impact repurchase intention as the consumer’s response. This research contributes theoretically by enhancing understanding of consumer behavior in the local coffee market and offers practical recommendations for Kopi Tuku’s management to optimize pricing strategies, strengthen brand image, and encourage positive E-WOM to improve customer loyalty and sales. The study provides valuable insights for businesses competing in the growing market of modern local coffee consumers.
The Role of E-WOM, Perceived Price, and Perceived Quality in Building Brand Image and Visit Intention at SANS Hotel RedDoorz Jakarta among the Young Generation Safitri Eka Lestari; Usep Suhud; Nofriska Krissanya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5921

Abstract

The purpose of writing this research is to examine the role of E-WOM, perceived price, and perceived quality in building brand image and its impact on visit intention. Data collection was carried out using a questionnaire method distributed online through social media. The objects taken in this study are potential customers who know about SANS Hotel RedDoorz, live in Jakarta, and are part of the younger generation (at least 17 years old). The sample used in this study totalled 277 respondents. This research uses SEM (Structural Equation Model) with the help of AMOS software to carry out the data analysis and processing process. It is hoped that the results obtained in this study can provide new insights and become a reference for further research. The results obtained in this study show that E-WOM, perceived price, and perceived quality have a positive and significant effect on brand image. In addition, all of these variables along with brand image are also proven to have a positive and significant effect on visit intention.
PENGARUH INFLUENCER MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION PRODUK SKINCARE TRUE TO SKIN PADA MEDIA SOSIAL TIKTOK Yeni Dwi Atika; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1218

Abstract

This study aims to examine the effect of Influencer Marketing on Brand Awareness and Purchase Intention of true to skin skin skincare products on Tiktok social media. The method used is quantitative research with a survey approach. The research population is skincare users aged 18-34 years in the Bekasi City area who have an interest in buying true to skin skincare products on TikTok social media. The sampling technique used a non-probability purposive sampling method with a total of 120 respondents. Data was obtained through a closed questionnaire using a Likert scale. Data processing was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) approach using SmartPLS version 4 software, with indicators VIF, R-square, effect size (F2), Q-square (Q2), Goodness of Fit (GoF). The results showed that Influencer Marketing has a positive and significant effect on Purchase Intention, and Brand Awareness. Brand Awareness has a positive and significant effect on Purchase Intention. In addition, Brand Awareness plays a significant role in mediating the influence of influencer marketing on Purchase Intention.
PENGARUH PRICE PERCEPTION, SELF CONTROL, CONSUMER ENGAGEMENT DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING DALAM FITUR LIVE SHOPPING TIKTOK Oktafiani, Ananda; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1224

Abstract

The rise of social commerce, particularly through the live shopping feature on Tiktok, hastransformed consumer behavior, especially in relation to impulsive buying. This study aims to analyze theinfluence of price perception, self-control, consumer engagement, and hedonic shopping motivation onimpulsive buying behavior within the context of Tiktok's live shopping feature in the Jakarta area. Aquantitative approach was employed using a survey method involving 180 Generation Z respondents whoactively use Tiktok Shop. Data were analyzed using Structural Equation Modeling (SEM) based on thePartial Least Squares (PLS) technique with the assistance of SmartPLS 4.0 software. The results revealthat price perception, consumer engagement, and hedonic shopping motivation have a positive andsignificant effect on impulsive buying. Conversely, self-control has a negative and significant effect,reaffirming its role as an internal factor capable of restraining impulsive urges. These findings align withthe Stimulus-Organism-Response (S-O-R) theoretical framework employed in this study. This researchcontributes to the digital consumer behavior literature and offers practical implications for marketers indesigning strategic interventions that ethically stimulate or manage impulsive purchasing behavior withinthe live commerce ecosystem.
Analisis Determinan yang Memengaruhi Repurchase Intention Konsumen Liquid Vape Kisko Bintang Mahesa; Usep Suhud; Nofriska Krissanya
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10596

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience, perceived value, dan product quality terhadap customer satisfaction dan repurchase intention pada konsumen Liquid Vape Paradewa. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei online terhadap 239 responden di wilayah DKI Jakarta. Analisis data dilakukan dengan Structural Equation Modeling (SEM) berbasis AMOS. Hasil penelitian menunjukkan bahwa brand experience, perceived dan product quality berpengaruh positif dan signifikan terhadap customer satisfaction, begitu juga dengan brand experience, product quality dan customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. Namun, perceived value tidak berpengaruh signifikan terhadap repurchase intention walaupun hubungannya positif. Temuan ini memberikan implikasi bahwa peningkatan kualitas produk dan pengalaman merek dapat mendorong loyalitas pelanggan terhadap Liquid Paradewa serta menyarankan rekomendasi bagi perusahaan untuk meningkatkan kualitas dan strategi pemasaran yang dapat membangun kepercayaan konsumen, khusunya di aspek perceived value dari produk Liquid Paradewa.
Membangun Brand Trust dan Purchase Decision Produk Parfum Lokal: Analisis Peran Brand Image, Electronic Word of Mouth Dan Product Quality Namira Putri Rinjani; Usep Suhud; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10652

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian produk parfum lokal Mykonos di wilayah DKI Jakarta dengan menggunakan metode kuantitatif. Pengumpulan data melalui kuesioner dengan skala penilaian 1-6. Populasi dalam penelitian ini adalah individu berusia 15–40 tahun yang telah membeli dan menggunakan produk parfum lokal Mykonos di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan metode non-probability sampling, dengan total responden sebanyak 261 orang. Penelitian ini mempunyai tujuan untuk membuktikan hipotesis mengenai adanya pengaruh variabel independen terhadap variabel dependen yaitu purchase decision. Hasil analisis menunjukan bahwa brand image, electronic word of mouth (EWOM), product quality, memiliki pengaruh positif dan signifikan terhadap brand trust. Selanjutnya, brand image, electronic word of mouth (EWOM), product quality, dan brand trust juga memiliki pengaruh positif dan signifikan terhadap purchase decision. Hasil penelitian ini diharapkan dapat memberikan pengetahuan mengenai pengaruh masing-masing variabel terhadap keputusan pembelian produk parfum lokal Mykonos di DKI Jakarta dan dapat menjadi implikasi praktis untuk industri produk parfum lokal di Indonesia.
Pengaruh Consumer Review, Free Shipping, Layanan Cash On Delivery, Flash Sale Terhadap Purchase Decision Melalui Platform Tiktok Shop Di DKI Jakarta Herlambang, Ilham; Gatot Nazir Ahmad; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11009

Abstract

Perkembangan pesat teknologi digital telah mentransformasi pola konsumsi global, mendorong pertumbuhan signifikan e-commerce dan munculnya sosial e-commerce seperti Tiktok Shop. Di Indonesia, khususnya DKI Jakarta, adposi e-commerce sangat tinggi, membentuk perilaku konsumen yang kompleks. Konsumen kini mempertimbangkan berbagai elemen pemasaran digital termasuk ulasan konsumen, promo gratis ongkir, layanan Cash on Devlivery dan strategi flash sale, yang seringkali digunakan secara simultan. Studi ini bertujuan menganalisis pengaruh simultan dan parsial terhadap keputusan pembelian di Tiktok Shop DKI Jakarta. Data dikumpulkan melalui survei dan dianalisis menggunakan SEM PLS. hasil penelitian menunjukkan keempat variabel secara signifikan dan positif memengaruhi keputusan pembelian konsumen. Temuan ini menggarisbawahi peran krusial strategi pemasaran digital yang terintegrasi di ekosistem social coomerce.
Co-Authors Abimanyu Pratama Arifianto Arman Rafi Muhamad Dita Puruwita Dita Purwita Fitri Hikmah Sufiah Gatot Nazir Ahmad Herlambang, Ilham Ilham Herlambang Ilham Rafii Priyambodo Kalila Erianita Kusuma Wardhani Kisko Bintang Mahesa Miranda Nur Khafifah Mohammad Rizan Namira Putri Rinjani Oktafiani, Ananda Rahma Khoirunnisa Safitri Eka Lestari Terrylina Arvinta Monoarfa Usep Suhud Yeni Dwi Atika