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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Transportation

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Efektifitas Strategi Pemasaran Produk Wisata Minat Khusus Gua Cerme, Imogiri, Bantul Cahya Purnomo
Jurnal Siasat Bisnis Vol. 12 No. 3 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This research is aimed to recognize the marketing strategy for special interest tourism product of Cerme Cave located in Imogiri Subdistrict, Bantul Regency. The method used in this research is a descriptive survey method. Purposive sampling is used to determine sample. Findings found that the market characteristics of the respondens are young men, well educated, like to do adventure people, unemployment, group visitors; spend less expenditure and local people. Their main activities are tracing along the cave and doing the relaxation. The marketing strategy is recommended with 7P.Keyword: karakteristik pasar, kualitas produk, strategi marketing, stakeholders, gua cerme, Bantul
Pola Saluran Pemasaran Ikan Di Daerah Istimewa Yogyakarta (DIY) Cahya Purnomo
Majalah Ilmiah Bahari Jogja Vol 16 No 2 (2018): Juli
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.212 KB) | DOI: 10.33489/mibj.v16i2.150

Abstract

This study aims to analyse fish's marketing channel pattern of Yogyakarta Region. Data gathering by purposive sampling, that comprise 2 fish auctions of Gunung Kidul District and 1 of Kulon Progo District, 6 fishermans of Gunung Kidul District and 4 from Kulon Progo District, 4 intermediary trader of Gunung Kidul District and 3 from Kulon Progo District. Analysis used by describe fish's marketing channel pattern and counts to fisherman's share. The result showed that 60% of fish circulating in DIY come from the North Coast of Java and 40% from Yogyakarta Region. Yogyakarta Region fish production is exported 40%, especially high-value fish. There are 4 patterns of marketing channels. Pattern 1 is fisherman - fish auctions – end consumer by fisherman's share 95 % for all species, this type is most effective channel. Pattern 2 is is fisherman – fish auctions – collector traders – retailer trader – end consumer by variety fisherman's share from 48 % so 71 %. Pattern 3 is is fisherman – fish auctions – collector traders – restaurant – end consumer by variety fisherman's share from 39 % sampai 64 %. Pattern 4 is fisherman – fish auctions – processing industry – end consumer, that fisherman's share is known to collector traders only from 61 % to 85 %. All fish transaction always through fish auctions as mediator between fisherman and next marketing stakeholder.
Penciptaan Nilai Logistik Pelabuhan di Indonesia Cahya Purnomo; Suyanti Suyanti
Majalah Ilmiah Bahari Jogja Vol 17 No 1 (2019): Februari
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.448 KB) | DOI: 10.33489/mibj.v17i1.197

Abstract

This paper highlights the creation of Indonesian ports logistics value, by review relevance journals. The finding are taht Indonesian ports faces problems, i.e policy concern to national logistics, transportation's infrastructure, availability of cargo, skill concern logistics. There are 3 (three) port logistics value : serial activity, pooled activity, and reciprocal activity. The activities of each actor in the port are getting better and better integrated. While there is no synchronization of flow of goods that enter and exit of the port.
Simulasi Pelayanan Terminal Petikemas dalam Bidang Receiving Cargo Berbasis Software Sparkol Videoscribe Suyanti Suyanti; Cahya Purnomo
Majalah Ilmiah Bahari Jogja Vol 17 No 2 (2019): Juli
Publisher : Sekolah Tinggi Maritim Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.536 KB) | DOI: 10.33489/mibj.v17i2.210

Abstract

This study examines the implementation of learning media development using videoscribe sparkol in order to improve student learning outcomes in Container Management Courses at the Yogyakarta Commercial Shipping Maritime Academy Study Program.This study uses a qualitative and quantitative approach. Data and information collection was carried out using observation, questionnaires and documentation studies. The method used by researchers is Design and Development Research with ADDIE research procedures (Analysis, Design, Development, Implementation, Evaluation). Data was tested using N-Gain analysis.The results of the study concluded that the implementation of learning media development using videoscribe sparkol can improve student learning outcomes. This can be seen from two facts, namely: 1) Based on the results of media expert validation, technical quality assessment obtained results 67.50% in the good category and the media aspect value results 77.88% included in the excellent category. Based on the results of the material expert validation, the results of media aspect assessment is 86.11% and the result of material conformity aspects were 81.25%. Both aspects were included in the excellent category. 2) There is an increase in the average value of interest in learning cadets before and after using videoscribe sparkol media, from 64.67 to 79.67. Based on the results of the N-gain test, an increase in interest in learning cadets gained a gain of 0.43 which is included in the medium category.
Co-Authors Suyanti Suyanti Suyanti Suyanti