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All Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Wahyudan Iswara Praditya
Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Economics, Econometrics & Finance

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Hedonic value motivation: impact on consumers’ purchase intention Wiwik Handayani; Musnaini Musnaini; Wahyudan Iswara Praditya
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 8 No. 1 (2020): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.42 KB) | DOI: 10.22437/ppd.v8i1.7468

Abstract

The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying interest at the modern shopping centers (malls) was driven by hedonic impulses. It is evident from the positive significance value associated with consumer perceptions of the atmosphere of the outlet, of retail services, as well as the presence of fashion that contains hedonist value so as to have an effect on consumers’ purchase intentions. For future studies, it is best to examine utilitarian aspects as a motivation that affects the purchasing intention of consumers at modern shopping centers
Co-Authors Musnaini Musnaini Wiwik Handayani