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Etik Umiyati
Faculty of Economics and Business, Universitas Jambi, Indonesia
Economics, Econometrics & Finance

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Competitiveness and export development strategy for Indonesia's creative economy sector in the ASEAN market Haryadi Haryadi; Etik Umiyati; Sony Tian Dhora
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 9 No. 2 (2021): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (853.953 KB) | DOI: 10.22437/ppd.v9i2.11832

Abstract

The main objectives of this study are (1) to analyze the competitiveness of Indonesian exports in the ASEAN market (2) to formulate a strategy that will be able to support the export competitiveness of Indonesia's creative economy. Revealed Comparative  Advantage, Acceleration Ratio, Export Competitiveness  Index, and SWOT analysis (to determine a  creative economy export development strategy using quantitative) were used as analysis tools. This study focused on examining the subsectors of architecture, movies, animation and video, craft, culinary, music, fashion, publishing, and art. Based on the results, we conclude that all subsectors have export competitiveness in the ASEAN market. Among them, craft and culinary appear as subsectors with strong competitiveness and meet all the analysis criteria. The results also show that SO strategy (growth) could be chosen to develop the creative economy.
Co-Authors Haryadi Haryadi Sony Tian Dhora