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p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Economic Education and Entrepreneurship Studies Proceedings International Conference on Marine Tourism and Hospitality Studies
Wayan Suardana
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Building Sustainable Tourism and Strengthening Local Economies in Tourism Villages Through Homestay and Stakeholder Participation Wayan Suardana; Puput Puji Astuti; Risman Jaya; Muhammad Taufik
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4373

Abstract

This paper explores the role of diverse stakeholders in the sustainable development of homestays, emphasizing the critical importance of collaboration among various actors to achieve long-term success. Local governments play a crucial role by creating supportive regulations, providing essential infrastructure, and offering training for homestay operators on sustainable practices that can improve service quality and environmental responsibility. Homestay managers are essential for delivering quality services and implementing eco-friendly operations, such as effective waste management and energy conservation. Community involvement is equally vital, as residents can engage in managing homestays and offering local products, thereby ensuring that economic benefits reach a broader segment of the community. Additionally, tourism industry players, including travel agents, promote homestays to a larger audience, while NGOs contribute by educating communities about sustainable tourism practices and advocating for supportive policies. The findings suggest that a collaborative approach among stakeholders is essential for successful and sustainable homestay development, ultimately benefiting local economies and preserving the environment.
Analyzing Facebook as a Promotional Tool for Umrah Services: A Study of PT. Jasiyah Travel Service Makassar Rahmadia Aulia; Margaretha Wadid Rante; Wayan Suardana
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.386

Abstract

The demand for Umrah or Umrah worship by Muslims has increased, especially in Indonesia. Travel agencies are also increasing their promotional efforts to provide Umrah services. This research aims to 1) analyse the use of Facebook social media in promoting Umrah packages and 2) describe the constraints or obstacles in promoting Umrah packages by travel agencies. The research uses a qualitative approach to understanding travel agencies' use of social media. The research was carried out at PT. Jasiyah Travel Service, Makassar City, is one of the companies that provide Umrah services for Muslims in Indonesia—the research utilized interview data from company staff, especially those responsible for managing Facebook. The research results show that the company has utilised Facebook to promote Umrah packages. The company's target is adult and elderly customers, where there is a tendency to understand that adults and the elderly mostly use Facebook. The company admin staff has used Facebook to optimise its use as a promotional tool. Utilizing Facebook features are friends, pages, Facebook walls, captions, reels, stories, geotags or locations, likes, comments, messengers, and live broadcasts. However, the company still has features that need to be utilised properly. Company staff experienced problems utilising social media, namely, limited knowledge regarding Facebook's features and a need for updated information regarding the company's tourism products. This research proposes the importance of updating information based on new data, for example, company logos, Facebook, Instagram, website and email usernames. Detailed information about company products can be an effective promotional tool for reaching Umrah customers
Co-Authors Fachry Abda El Rahman Gde Made Swardhana Jeremia Reynovan Margaretha Wadid Rante MUHAMMAD TAUFIK Puput Puji Astuti Rahmadia Aulia