Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal PIRAMIDA
Subawa Gede Agus
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA KSP. LEMBING SEJAHTERA MANDIRI Sudiartini Ni Wayan Ari; Ardani. Ni Wayan; Subawa Gede Agus
PIRAMIDA Vol 14 No 2 (2018): PIRAMIDA`- Jurnal Kependudukan dan Pengembangan Sumber Daya Manusia
Publisher : Puslit Kependudukan dan Pengembangan SDM Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.148 KB)

Abstract

Quality of service is one of the company's assets in an effort to meet the needs and desires and will ultimately create customer satisfaction and a positive Word Of Mouth. The purpose of this study is to determine how much the influence of service quality and Word Of Mouth to credit decision at KSP. Lembing Sejahtera Mandiri either partially or simultaneously. The type of research used is explanatory or descriptive research with quantitative approach. This research uses multiple linear regression analysis. The population of this study are clients who are members of KSP. Lembing Sejahtera Mandiri with a total sample of 70 respondents. The results of this study indicate that service quality and Word Of Mouth have positive and significant influence either partially or simultaneously. This research is expected to provide benefits to the cooperative to improve the quality of service to produce Word Of Mouth positive at KSP. Lembing Sejahtera Mandiri is related to customer decision in credit taking.
Co-Authors Sudiartini Ni Wayan Ari Wayan Ardani