This Author published in this journals
All Journal PIRAMIDA E-Jurnal Manajemen Universitas Udayana JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management GANEC SWARA Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Ilmiah Cakrawarti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal Neraca Peradaban Jurnal Tadbir Peradaban INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) PASCIDEV: Pasundan Social Science Development ROUTERS: Jurnal Sistem dan Teknologi Informasi Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Marketica: Jurnal Ilmiah Pemasaran
Claim Missing Document
Check
Articles

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPATU CONVERSE DI KOTA DENPASAR, BALI Ardani, Wayan
Jurnal Ilmu Komputer dan Bisnis Vol. 11 No. 1 (2020): Vol. 11 No. 1 (2020)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/jikb.v11i1.48

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap keputusan pembelian konsumen Sepatu Converse di Kota Denpasar, Bali. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini brand image berpengaruh signifikan terhadap keputusan pembelian sebesar 52,8%, uji hipotesis diperoleh t hitung > t tabel atau (9,635 > 1,989). Brand trust berpengaruh signifikan terhadap keputusan pembelian sebesar 37,1%, uji hipotesis diperoleh t hitung > t tabel atau (6,993 > 1,989). Brand image dan brand trust secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 8,255 + 0,509X1 + 0,286X2. Kontribusi pengaruh sebesar 58,6%, uji hipotesis diperoleh F hitung > F tabel atau (58,110 > 2,710).
Trust Drivers and Revisit Intention of Foreign Tourists in Bali Ardani, Wayan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1593

Abstract

Previous studies on the consequences of trust on revisit intention have been carried out both at service companies and modern retailers, but how it affects tourists rvisit intention at traditional market has not been widely carried out. This study aims to explain the factors that influence trust as well as its consequences on revisit intention of tourists at souvenir traditional market in Bali. In addition, it also explained the role of trust to mediate the effect service quality and product quality towards tourist revisit intention. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that service quality had a positive and significant effect on trust and revisit intention, product quality had a positive and significant effect on trust and revisit intention, trust partially mediated the effect of service quality towards revisit intention and the effect of product quality towards revisit intention. The important factors in creating tourists trust and increasing tourist revisit intention are the ability to maintain consistency of service quality and product quality. This research is expected to prove the importance of trust to shape tourists behaviours, especially revisit intention to souvenir traditional market.
Mewujudkan Edukativepreneur Dalam Era Revolusi Industri 4.0 Aidil Amin Effendy; Ali Maddinsyah; Hastono Hastono; Endang Kustini; Wayan Ardani
Jurnal Pengabdian Dharma Laksana Vol 4, No 2 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v4i2.18226

Abstract

Salah satu tujuan utama sebuah usaha adalah memperoleh keuntungan yang maksimal, namun jika usaha dapat menyajikan sisi edukasinya, maka usaha tersebut lebih banyak diharapkan oleh masyarakat, seperti edukativepreneur yaitu menggabungkan konsep bisnis dengan edukasi, sehingga masyarakat atau konsumen yang membeli produk yang kita tawarkan bernuansa edukasi. Di era Revolusi industri 4.0 ini jenis entrepreneur yaitu Edukativepreneur sebagai salah satu jenis pelaku usaha yang perlu didukung. TWT Learning Centre sebagai Lembaga Pelatihan, Konsultan Bisnis dan Pendidikan diharapkan mampu mejadi sebuah wadah untuk memotivasi generasi muda khususnya untuk menjadi entrepreneur seperti Edukativepreneur yang unggul dan berkompeten. Adapun tujuan dari Pengabdian kepada Masyarakat (PKM) ini adalah untuk memotivasi mengenai ilmu kewirausahaan dan motivasi kisah sukses dalam berwirausaha, terutama materi yang berkaitan dengan Edukativepreneur pada anggota TWT Learning Centre. Metode yang digunakan pada Pengabdian masyarakat ini berupa penyampaian materi secara verbal melalui media zoom mengenai tantangan wirausaha di era revolusi industri 4.0, sudah seharusnya UMKM (Usaha Mikro Kecil Menengah) memiliki kemampuan beradaptasi dengan teknologi yang ada seperti usaha dalam jasa transportasi online yaitu Go-Jek dan Grab, mereka mampu beradaptasi dengan teknologi saat ini, sehingga eksistensinya dapat terus berada dan berkembang pada era saat ini. Hasil pengabdian masyarakat oleh dosen-dosen Fakultas Ekonomi dan Bisnis Universitas Pamulang dapat membuahkan hasil yang positif terlihat dari antusias dan bersemangat dalam mengikuti pemberian materi, tanya jawab dan diskusi, serta bertambahnya ilmu pengetahuan, wawasan dan bimbingan mengenai materi yang berkaitan dengan motivasi menjadi Edukativepreneur di era revolusi industri 4.0.
PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA KSP. LEMBING SEJAHTERA MANDIRI Sudiartini Ni Wayan Ari; Ardani. Ni Wayan; Subawa Gede Agus
PIRAMIDA Vol 14 No 2 (2018): PIRAMIDA`- Jurnal Kependudukan dan Pengembangan Sumber Daya Manusia
Publisher : Puslit Kependudukan dan Pengembangan SDM Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.148 KB)

Abstract

Quality of service is one of the company's assets in an effort to meet the needs and desires and will ultimately create customer satisfaction and a positive Word Of Mouth. The purpose of this study is to determine how much the influence of service quality and Word Of Mouth to credit decision at KSP. Lembing Sejahtera Mandiri either partially or simultaneously. The type of research used is explanatory or descriptive research with quantitative approach. This research uses multiple linear regression analysis. The population of this study are clients who are members of KSP. Lembing Sejahtera Mandiri with a total sample of 70 respondents. The results of this study indicate that service quality and Word Of Mouth have positive and significant influence either partially or simultaneously. This research is expected to provide benefits to the cooperative to improve the quality of service to produce Word Of Mouth positive at KSP. Lembing Sejahtera Mandiri is related to customer decision in credit taking.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN WOM (STUDI DI RSUD WANGAYA DENPASAR) Wayan Ardani; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 1 No 2 (2012)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.294 KB)

Abstract

ABSTRAK Kemampuan untuk memberikan kualitas layanan yang dapat memenuhi harapan pasien merupakan strategi yang sangat penting untuk mencapai keunggulan kompetitif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas layanan terhadap kepuasan dan komunikasi word of mouth (WOM) pada pasien rawat inap di Paviliun Praja Amerta RSUD Wangaya. Populasi dalam penelitian ini adalah semua pasien yang pernah menjalani rawat inap di Paviliun Praja Amerta RSUD Wangaya. Metode penentuan sampel dilakukan dengan metode purposive sampling dengan jumlah responden sebanyak 150 responden.  Pengujian hipotesis penelitian dengan menggunakan analisis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan., Kualitas layanan berpengaruh positif dan signifikan terhadap WOM, dan Kepuasan berpengaruh positif dan signifikan terhadap WOM. Kata Kunci :         Kualitas Layanan, Kepuasan, Pasien,  WOM
The Effect of Private Visiting and Promotion Strategy on Tourist Interest Visiting in Bali City Wayan Ardani; Ashfaq Hossain Khan; Iis Noviyanti; Mohammad Farhan Zeb Khan
International Journal of Educational Administration, Management, and Leadership Volume 1, Number 1, May 2020
Publisher : Har Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51629/ijeamal.v1i1.5

Abstract

This study aims to determine the effect of tour guides and promotional strategies on the interest of tourists visiting Bali. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that the guide has a significant effect on tourist interest by 43.2%, hypothesis testing is obtained t count> t table or (8,452> 1.986). Promotion strategy has a significant effect on tourist interest by 43.9%, hypothesis testing is obtained t count> t table or (8,576> 1,986). Tour guides and promotion strategies simultaneously have a significant effect on tourist interest with the regression equation Y = 9.311 + 0.372X1 + 0.406X2. The contribution of the effect was 53.7%, the hypothesis test obtained F count> F table or (53.950> 2,700).
Analisis Pengaruh Kualitas Pelayanan Yang Dimediasi Oleh Perceived Value Terhadap Keputusan Pembelian Ulang Pengguna Kartu Perdana Telkomsel Ni Ketut Murdani; Ni Wayan Ardani; Kadek Pradnya Prayoga
Jurnal Ilmiah Satyagraha Vol 3, No 1 (2020)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.988 KB) | DOI: 10.47532/jis.v3i1.6

Abstract

This study purposed to analyze the influence of mediated service quality perceived value on consumer repurchase decisions, and the difference between the effect of service quality and the effect of perceived value on the decision to repurchase Telkomsel starter cards. The sample in this study were 100 students from Denpasar City who used Telkomsel starter cards. By using the Convenience sampling method. The data analysis technique used in this study is multiple regression analysis.The results of this study prove that service quality is not too influential on the decision to repurchase Telkomsel starter cards because consumers think more about the value of benefits than the services provided when using  Telkomsel starter cards. Consumers only use services that are needed and if the service benefits them. There is a significant relationship between perceived value and the decision to repurchase Telkomsel starter cards.
Implementasi Peraturan Bupati Nomor 6 Tahun 2016 Tentang Standarisasi Usaha Pondok Wisata Dalam Meningkatkan Pendapatan Asli Daerah Kabupaten Badung Provinsi Bali Komang Ayu Kusuma Wardani
Jurnal Ilmiah Cakrawarti Vol 2, No 2 (2019)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.302 KB) | DOI: 10.47532/jic.v2i2.129

Abstract

Badung district as one of the regions applying local autonomy made a policy of tourismaccommodation stipulated in the Regent Regulation Number 6 Year 2016 on Standardization ofCottages Business.This regulation was a follow-up of building structuring supervision ofaccommodation service in Badung District, as a technical requirement for accommodation service witha narrow area of land by following the standard of cottages business.The objectives of this researchwere to determine how the implementation, implementation strategy and supporting factors are ofRegent Regulation Number 6 Year 2016 on the Standardization of Cottages Business. This was adescriptive qualitative research. In order to collect the data, the researchers conducted an observationand interview with information sources relating to the implementation of that regulation.The researchresult showed that the implementation of this research was not optimum yet, there was a violation ofthe implementation and the license. Badung tourism service as the executor seems like ignoring thatmatter since the government wants to have a local revenue increase accepted from the tax determinationfor business by 10%. The implementation strategy was conceptualized as a Tourism Village, but thecondition at field did not support. Supporting factors of this regulation implementation werecommunication and good cooperation among the executors, potential of spatial planningimplementation, and the potential to increase Badung local own-source revenue. While the inhibitingfactors were the target group behavior diversity and commitment degree as well as executors ‘ability.
Supply Chain Strategy in Tourism Industry for Antecedents and Consequences of Foreign Tourists Shopping Satisfaction on Revisit Intention at Traditional Souvenir Market Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.332 KB)

Abstract

Abstract. The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out. This study aims to explain the factors that influence satisfaction as well as its consequences on revisit intention of tourists at the traditional souvenir market in Bali through the supply chain management (SCM) system. In addition, it also explained the role of sources of WOM (offline and online) as a moderator of the relationship between service quality and product quality towards tourist satisfaction. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that SCM had a positive and significant effect on trust, satisfaction, and revisit intention. Product and service quality had a positive and significant effect on trust, satisfaction, and revisit intention. Trust had a positive and significant effect on satisfaction and revisit intention. Satisfaction had positive and significant effect on revisit intention. However, the source of WOM (offline and online) did not significantly moderate the effect of service quality and product quality towards satisfaction. This study proved product quality was the most influential factor impacting satisfaction. The ability to maintain consistency of service quality and product quality were very important factors in creating tourists trust, satisfaction and revisit intention. Finally, this model is expected to contribute in determining the SCM that influence tourist satisfaction at souvenir traditional market.
The Antecedents of Purchase Intention on Small and Medium Enterprises Product During Pandemic Covid-19 in Denpasar City Wayan Ardani
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.31648

Abstract

The Covid-19 pandemic has plunged the world into a global economic crisis. The recession has hit businesses, including small and medium enterprises (SMEs). Some SMEs are successfully capitalizing on economic crises by turning crises into opportunities.. This study aims to determine the role of eWOM in mediating the influence of social media and brand image on purchase intention of SMEs products. A survey was conducted from customers who experienced to purchase a product online.  The data were analyzed using the SEM-PLS approach. This study revealed that brand image and social media had positive and significant direct effect on purchase intention, and indirect effect on purchase intention mediated by EWOM. This study approved that brand image, social media and EWOM are key factors to increase product purchase intention during the covid-19 Pandemic.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Anak Agung Ketut Sriasih Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Artaningsih, Ni Kadek Ashfaq Hossain Khan Asrowardi, Imam Azhar Affandi Budhiyasa, Putu Denok Sunarsi Devi, Ni Made Satya Risma Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Ketut Rahyuda I Made Aditya Wardana I Nengah Aristana I Nyoman Sucipta I Putu Gde Sukaatmadja Iis Noviyanti Kadek Pradnya Prayoga Kardini, Ni Luh Laksmana, Komang Agus Rudi Indra Mahendra, I Made Agus Mohammad Farhan Zeb Khan Muna, Gusti Ayu Sapta Ni Kadek Anggi Dwi Arnita Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ningrum, Safitri Novita Anjasari Nuriani, Ni Nyoman Trisna Pratama, I Gede Juni Putra, I Nyoman Septin Adi Putri, Ida Ayu Sasmitha Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Jeje Surat Diantara Santi, Putu Nia Purnama Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sari, Ni Made Mutiara Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Suriantari, Ni Kadek Eni Suwidia, I Putu Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Made Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yanti, Ni Wayan Nova Yuliani, Ni Kadek Tiara Yusmini, Ni Made