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THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION Nugroho, Sahid Susilo; Rostiani, Rokhima; Gitosudarmo, Indriyo
Journal of Indonesian Economy and Business Vol 29, No 2 (2014): May
Publisher : Journal of Indonesian Economy and Business

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One of the most interesting phenomena in global business is the existence of a productâscountry-of-origin (COO). COO as an informational cue has been proven to affect consumerâspurchasing decisions in terms of their perception towards the productâs attributes as well astheir overall evaluation of the product. The objective of this study is to investigate the impacts ofcountry-of-origin on product evaluation in the Indonesian market by considering consumersâproduct familiarity and consumersâ product involvement. Consumersâ perception of theproductâs country-of-origin is assumed to have a significant influence on consumersâ considerationsin evaluating the product prior to purchase. This impact is supposedly moderated by theextent that consumers are familiar with the productâs attributes and to what extent the productis important and interesting to them. A survey design was employed to test the proposedlinkages among the variables.The target population of the survey was Indonesian consumers of imported products. Thesample unit is the person who has experience in buying or consuming foreign products. Thesample of 307 persons was drawn from Yogyakarta. This study examined televisions torepresent a high involvement product. The country stimuli are Korea and Indonesia . The studyapplied the regression analyses and hierarchical moderated regression to test the proposedhypotheses. The study found that: (1) Indonesian consumers associate positively a productâscountry-of-origin with their decision in evaluating the product for both Indonesian and Koreanproducts, (2) Indonesian consumers consider the level of economic development of the countryof-origin in evaluating the product, in which the effect of the country-of-origin is stronger for aKorean product than an Indonesian product, (3) Indonesian consumers with different levels ofproduct familiarity do not evaluate a product differently for both Indonesian and Koreanproducts, (4) Indonesian consumers with different levels of product involvement evaluate aKorean product differently.Keywords: country-of-origin, product evaluation, Korea, TV Product

Pengaruh Kualitas Layanan Toko Terhubung Terhadap Kepuasan dan Loyalitas Pelanggan Hardiansyah, Muhammad Febri; Nugroho, Sahid Susilo
Benefit Volume 16 No 2 Desember 2012
Publisher : Universitas Muhammadiyah Surakarta

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The study aims to examine the relationship between buying environment characteristics, esatisfactionandÂ e-loyaltyÂ referringÂ toÂ theÂ researchÂ modelÂ fromÂ Kim et al. (2009)Â that isÂ applied to apparel product category in the US as a developed country. The study offers aÂ new empirical perspective by investigating electronic product category in Indonesia as adeveloping country.The study conduct a survey method to reach a purposive sample of 200 consumers from 4big cities in Indonesia that are Jakar ta, Bandung, Yogyakarta and Surabaya. The findingsprove that among six online service attributes, only convenience and information caninflluence e-satisfaction significantly. Web appearance, entertainment value,Â communication and customization are failed to be a significant predictors of e satisfaction.Â In the next step, e-satisfaction influences e-loyalty significantly.

Pengaruh Kualitas Layanan Toko Terhubung Terhadap Kepuasan dan Loyalitas Pelanggan Hardiansyah, Muhammad Febri; Nugroho, Sahid Susilo
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 16 No 2 Desember 2012
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v16i2.1363

The study aims to examine the relationship between buying environment characteristics, esatisfactionandÂ e-loyaltyÂ referringÂ toÂ theÂ researchÂ modelÂ fromÂ Kim et al. (2009)Â that isÂ applied to apparel product category in the US as a developed country. The study offers aÂ new empirical perspective by investigating electronic product category in Indonesia as adeveloping country.The study conduct a survey method to reach a purposive sample of 200 consumers from 4big cities in Indonesia that are Jakar ta, Bandung, Yogyakarta and Surabaya. The findingsprove that among six online service attributes, only convenience and information caninflluence e-satisfaction significantly. Web appearance, entertainment value,Â communication and customization are failed to be a significant predictors of e satisfaction.Â In the next step, e-satisfaction influences e-loyalty significantly.

Sikap Konsumen Pada Toko Daring Produk Fesyen di Indonesia Ardhiyansyah, Andri; Nugroho, Sahid Susilo
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 1 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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The development of technology at this time can facilitate someone in finding the product they want. This is because the availability of information, and access services that can allow someone to get what they want. Fashion products become the influence of various industries, because in the present day someone wants to look neat and fashionable, therefore there are many online businesses with fashion products that exist in Indonsesia. The development of online fashion products can not be separated from the quality of websites that offer convenience, completeness of products and information about products online. However, there are constraints in shopping online that consumers can not feel and see the product directly. Consumers can only read product information through online catalogs and read comments by previous consumers. The purpose of this study is to determine consumer attitudes in online shopping with the quality of websites, electronic worth of mouth, perceived benefits and consumer trust in shopping online. This study uses 220 respondents who have been shopping for fashion products online with purchases less than six months and spread throughout the territory of Indonesia. Data testing is done by using SEM with AMOS software. The findings show that not all the variables tested have significant and expected results. Electronic worth of mouth of the beliefs and perceived benefits in consumer attitudes of online shopping is not significant. This is because, this research is a research attitude toward behavior. It will be difficult to measure the consistency of one's behavior to stay the same between one behavior and another.

Brand Attachment Vs. Brand Love: To What Extent Are They Identical? Martiyanti, Dwi; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Aritejo, Bayu Aji
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.30263

Brand attachment and brand love is important marketing concepts in developing a strong relation- ship of brand. Nevertheless, up to now the boundaries of these two concepts are still blurred. This research seeks to study the two constructs of brand attachment and brand love at the conceptual, definition and operational dimensions. The study was carried out by in-depth examination of articles related to brand attachment and brand love. Each of these constructs is defined and presented in rela- tion to theoretical concepts, operational dimension and measurement patterns that have been used in empirical research. In the end, this review reveals that although there are similarities between brand attachment and brand love, they are different. This difference is viewed from the concepts, measure- ment dimension and intensity between the two. Brand attachment and brand love are two constructs that have emotional content and influence the behavior to maintain the relationship with a brand. However, band attachment is “more self- focused” relative to the thoughts and feelings of a particular object; whereas brand love is “more brand-focused” which includes cognitive consistency, power of great positive attitude, more frequent thoughts and conversations about the object of attitude.

PENGARUH KUALITAS LAYANAN PADA KEPUASAN DAN LOYALITAS KONSUMEN PEMBELANJAAN DARING (KETERLIBATAN PRODUK SEBAGAI PEMODERASI) Cempaka Paramita; Sahid Susilo Nugroho
Jurnal Siasat Bisnis Vol. 18 No. 1 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss1.art8

Penelitian ini menguji pengaruh kualitas layanan elektronik, yang terdiri dari dimensi desain situs, reliabilitas, layanan pelanggan, keamanan/privasi, personalisasi, dan kesenangan, pada kepuasan dan loyalitas konsumen dalam pembelanjaan online atau dalam jaringan (daring). Penelitian ini juga menguji peran moderasi dari keterlibatan produk pada hubungan antara dimensidimensi kualitas layanan elektronik dan kepuasan konsumen. Sampel penelitian berdasarkan survei daring dan non-daring terhadap 198 pembeli daring. Pengujian hipotesis menggunakan regresi sederhana, regresi berganda, dan regresi hirarkis. Hasil penelitian menunjukkan dimensi reliabilitas dan keamanan/privasi merupakan dimensi utama penentu kepuasan konsumen, sementara dimensi desain situs, layanan pelanggan, personalisasi, dan kesenangan tidak berpengaruh pada kepuasan konsumen. Penelitian ini menegaskan pengaruh positif kepuasan pada loyalitas konsumen dalam pembelanjaan daring. Kepuasan konsumen memediasi pengaruh positif dimensi reliabilitas dan keamanan/privasi dari kualitas layanan elektronik pada loyalitas konsumen. Namun, keterlibatan produk ternyata tidak memoderasi hubungan dimensi-dimensi kualitas layanan elektronik dan kepuasan konsumen.Kata kunci: kualitas layanan elektronik, kepuasan, loyalitas

The effect of online service quality and consumers’ motivation on willingness to participate in co-creation activities Agnes Gracia Quita; Sahid Susilo Nugroho
Jurnal Siasat Bisnis Vol 23, No 2 (2019)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol23.iss2.art4

This study examines factors that encourage consumers to participate in co-creation activities. There are two factors that have been tested concerning their roles in determining the willingness of consumers to participate in co-creation activities. The first factor comprise the system and techonology of the service provider. Those are reflected in availability, privacy, and responsiveness aspects of the e-service quality. The second factor is consumer behavior. It is reflected in social motivation and financial motivation aspects. This study applied a survey method using a purposive sampling method to interview 303 respondents. Data were obtained through an online survey. The proposed hypotheses are tested using multiple regression analyses. The study finds that availability, responsiveness, and social motivation have positive impacts on the willingness of consumers to participate in co-creation activities. Conversely, privacy and financial motivation have no effect at all.

The influence of website characteristics on customer satisfaction and E-WOM in Indonesia Alldila Nadhira Ayu Setyaning; Sahid Susilo Nugroho
Jurnal Siasat Bisnis Vol 24, No 2 (2020)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol24.iss2.art5

There are many retailers that have developed their web stores and online forums with the purpose of getting closer to their customers. However, the significant growth of online stores makes the e-retailers face a challenge of fierce competition and survival. This study aims to analyse the relationship of website characteristics on customer satisfaction and positive E-WOM in internet shopping in Indonesia. The quantitative method is used to determine the relationships among variables. This research analysed 340 respondents who are born between 1984 to 2002 that have been experienced in buying the product from e-retailer in Indonesia at least once a month during the last year. To collect the data, this research used convenience sampling. The researcher used an online survey by Google Form to spread the questionnaires. Structural Equation Model with AMOS program was conducted to test the hypotheses. The results show that not all hypotheses are supported. The influence of shopping convenience on customer satisfaction and the influence of informative on customer satisfaction is positive but not significant. This research could help the e-retailers by providing digital marketing information, specifically, about attributes in website characteristics that could influence E-WOM through customer satisfaction.

Pengaruh Kualitas Layanan Toko Terhubung Terhadap Kepuasan dan Loyalitas Pelanggan Muhammad Febri Hardiansyah; Sahid Susilo Nugroho
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 16 No 2 Desember 2012
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v16i2.1363

The study aims to examine the relationship between buying environment characteristics, esatisfactionand e-loyalty referring to the research model from Kim et al. (2009) that is applied to apparel product category in the US as a developed country. The study offers a new empirical perspective by investigating electronic product category in Indonesia as adeveloping country.The study conduct a survey method to reach a purposive sample of 200 consumers from 4big cities in Indonesia that are Jakar ta, Bandung, Yogyakarta and Surabaya. The findingsprove that among six online service attributes, only convenience and information caninflluence e-satisfaction significantly. Web appearance, entertainment value, communication and customization are failed to be a significant predictors of e satisfaction. In the next step, e-satisfaction influences e-loyalty significantly.

THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION Sahid Susilo Nugroho; Rokhima Rostiani; Indriyo Gitosudarmo
Journal of Indonesian Economy and Business (JIEB) Vol 29, No 2 (2014): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

One of the most interesting phenomena in global business is the existence of a product’s country-of-origin (COO). COO as an informational cue has been proven to affect consumer’s purchasing decisions in terms of their perception towards the product’s attributes as well as their overall evaluation of the product. The objective of this study is to investigate the impacts of country-of-origin on product evaluation in the Indonesian market by considering consumers’ product familiarity and consumers’ product involvement. Consumers’ perception of the product’s country-of-origin is assumed to have a significant influence on consumers’ considerations in evaluating the product prior to purchase. This impact is supposedly moderated by the extent that consumers are familiar with the product’s attributes and to what extent the product is important and interesting to them. A survey design was employed to test the proposed linkages among the variables.The target population of the survey was Indonesian consumers of imported products. The sample unit is the person who has experience in buying or consuming foreign products. The sample of 307 persons was drawn from Yogyakarta. This study examined televisions to represent a high involvement product. The country stimuli are Korea and Indonesia . The study applied the regression analyses and hierarchical moderated regression to test the proposed hypotheses. The study found that: (1) Indonesian consumers associate positively a product’s country-of-origin with their decision in evaluating the product for both Indonesian and Korean products, (2) Indonesian consumers consider the level of economic development of the countryof- origin in evaluating the product, in which the effect of the country-of-origin is stronger for a Korean product than an Indonesian product, (3) Indonesian consumers with different levels of product familiarity do not evaluate a product differently for both Indonesian and Korean products, (4) Indonesian consumers with different levels of product involvement evaluate a Korean product differently.

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