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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal of Health and Behavioral Science The Manager Reveiew
Effed Darta Hadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Public Health Social Sciences

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PENGARUH F-COMMERCE BROWSING, F-COMMERCE USAGE INTENSITY TERHADAO F-COMMERCE IMPULSE PURCHASE PADA PENGGUNA FACEBOOK Fadilla Riska Rahayu; Rina Suthia Hayu; Effed Darta Hadi
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p08

Abstract

This study aims to examine the effect of f-commerce browsing and f-commerce usage intensity of f-commerce impulse purchase mediated by urge to purchase on users of the Facebook. The data was collected from 197 respondents who had made impulsive purchases using the Facebook. The data collection technique used a questionnaire that was distributed online through social media. The research measurement in this questionnaire consists of 16 questions to the respondent. Data analysis in this study used SEM-AMOS to see the relationship between variables. the research showed that; (1) f-commerce browsing has a positive effect on f-commerce impulse purchase; (2) f-commerce usage intensity has a positive effect on f-commerce impulse purchase; (3) f-commerce browsing has a positive effect on urge to purchase; (4) f-commerce usage intensity has a positive effect on f-commerce urge to purchase; (5) urge to purchase has a positive effect on f-commerce impulse purchase; (6) urge to purchase mediates the effect of f-commerce browsing on f-commerce impulse purchase; (7) urge to purchase mediates the f-commerce usage intensity on f-commerce impulse purchases.
Behavioral Intention to Re-Use Online Learning Platform Akram Harmoni Wiardi; Trisna Murni; Rina Sutia Hayu; Effed Darta Hadi
Journal of Health and Behavioral Science Vol 4 No 1 (2022): March 2022
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.615 KB) | DOI: 10.35508/jhbs.v4i1.4781

Abstract

The Technology Acceptance Model (TAM) is a model used to predict user acceptance of information systems based on perceived usefulness and perceived ease of use. If the user sees the benefits and ease of using the information system, it will cause the user's actions to accept the use of the information system. This study aims to examine the effect of IT system quality and perceived usefulness on the intention to reuse online learning applications. This research analyze the measurement of perceptions of the quality of the IT system used by respondents in the scope of online learning. We operate a survey method, the respondents in this reseacrh were students and teaching staff users of online learning applications. Respondents, most of whom are students in Sumatra, are interested or have the intention of reusing online learning applications if there is a good information quality factor and more benefits from online applications. The perceived usefulness construct plays a full role as a mediating variable of the relationship between information quality and intention to reuse online learning applications.
PERAN GENDER DALAM MEMODERASI PENGARUH DISKONFIRMASI POSITIF, PERCEIVED VALUE, DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG DARING Effed darta Hadi; Akram Harmoni Wiardi
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7688

Abstract

The purpose of the study is to examine empirically the role of gender as a moderating effect  of positive disconfirmation, trust, and perceived value towards the intention to repurchase. This research is a quantitative research and confirmatory which is to examine the cause and effect relationship between variables in this study based on previous research tests with different place settings and research samples. The method in this study is the survey method, the sample of the study respondents in this study are consumers who have done transactions through online buying and selling sites. The stages in this study include; preparation of research proposals, conducting surveys, data processing, data interpretation, and preparation of research reports. The results of this study are expected to provide practical and theoretical contributions regarding consumer behavior.
Co-Authors Akram Harmoni Wiardi Akram Harmoni Wiardi Fadilla Riska Rahayu Rina Suthia Hayu Rina Sutia Hayu Trisna Murni