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All Journal The Manager Reveiew
Akram Harmoni Wiardi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERAN SWITCHING COSTS TERHADAP KUALITAS LAYANAN DAN NIAT PEMBELIAN ULANG Slamet Widodo; Akram Harmoni Wiardi
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7686

Abstract

The objectives of the research is to confirm and test the relationship between service quality and repurchase intention moderated by switching costs. We conduct survey method to collect the primary data, the sample is the freight forwarding customer that staying in the Bengkulu province. The results of this study indicate that service quality has a positive relationship on repurchase intention in the context of freight forwarding services. The most dominant dimensions of service quality that has strong impact on customer repurchase intention are reliability, responsiveness, and assurance. Switching costs has a significant role to strengthen the relationship between service quality and repurchase intention. Customer that has a higher perception of switching costs would stay and continue to use the same freight forwarding services and recommend the services to the other people.
PERAN GENDER DALAM MEMODERASI PENGARUH DISKONFIRMASI POSITIF, PERCEIVED VALUE, DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG DARING Effed darta Hadi; Akram Harmoni Wiardi
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7688

Abstract

The purpose of the study is to examine empirically the role of gender as a moderating effect  of positive disconfirmation, trust, and perceived value towards the intention to repurchase. This research is a quantitative research and confirmatory which is to examine the cause and effect relationship between variables in this study based on previous research tests with different place settings and research samples. The method in this study is the survey method, the sample of the study respondents in this study are consumers who have done transactions through online buying and selling sites. The stages in this study include; preparation of research proposals, conducting surveys, data processing, data interpretation, and preparation of research reports. The results of this study are expected to provide practical and theoretical contributions regarding consumer behavior.
Co-Authors Effed Darta Hadi Slamet Widodo