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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Abdullah Jawas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS POSITIONINGLAYANAN BCA CABANG KUTA Amen Wirajaya; I Putu Gede Sukaatmadja; Abdullah Jawas
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Universitas Udayana

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Abstract

The aims of this study are investigating PT Bank Central Asia, Tbk. Kuta Branch positioning to its competitor in Bali;and superiority services of PT Bank Central Asia, Tbk. Kuta Branch based on customer perception and determining the best relevant marketing strategy for PT Bank Central Asia, Tbk. Kuta Branch to counter its  competitor.  The  data  will  be  analyzed  using  statistical  method  of  Multi  Dimensional  Scaling  and Correspondence analysis. The result of this study shows that BCA Kuta has similiarities with Mandiri, it means that Mandiri is the nearest competitor of BCA Kuta. BCA is superior in waiting time of teller services, ATM services, internet banking, and mobile banking.
Co-Authors Amen Wirajaya I Putu Gde Sukaatmadja