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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism Jurnal Keuangan dan Perbankan Ekuitas: Jurnal Pendidikan Ekonomi JURNAL MANAJEMEN AGRIBISNIS JUIMA : Jurnal Ilmu Manajemen Jurnal Master Pariwisata (JUMPA) Jurnal Bakti Saraswati Asia-Pacific Management and Business Application International Journal of Supply Chain Management Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis International Journal of Social Service and Research Asian Management and Business Review Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) ASEAN Marketing Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings DEVOTE: Jurnal Pengabdian Masyarakat Global Paradoks : Jurnal Ilmu Ekonomi International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Management, Accounting & Finance Jurnal Pengabdian Kepada Masyarakat Indonesia E-Jurnal Manajemen

I Putu Gde Sukaatmadja

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 483240

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Transportation Other

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PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM PRODUK ENDEK DI DENPASAR Suryaningsih, Luh Pande; Sukaatmadja, I Putu Gde; Yasa, Ni Nyoman Kerti
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

ABSTRACT The purpose of this study is to explain the role of competitive advantage mediate the influence of product innovation on marketing performance at endow mnkm in Denpasar City This research was conducted in Denpasar City. The population used is the owner or manager of endek product MSEs. Sampling method used is purposive sampling. Data analysis used is path analysis and Sobel Test. Based on the analysis result found that product innovation have positive and significant effect to competitive advantage, product innovation have positive and significant effect to marketing performance, competitive advantage have positive and significant influence to marketing performance and competitive advantage have positive and significant influence in mediating product innovation to marketing performance. Suggestions on MSEs of endek products are expected to pay more attention to the innovation of products to be produced so as to compete.

CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; I G.N. Jaya A. Widagda; I Putu Andika Angga Putra
Jurnal Keuangan dan Perbankan Vol 19, No 1 (2015): January 2015
Publisher : University of Merdeka Malang

The purpose of this study was to determine the effect of corporate social responsibility towards the customerloyalty, mediated by corporate image. The population in this study was the customers of BPR. The number ofsamples was 120 respondents by using purposive sampling method. The data analysis technique used was thetechnique of path analysis and the Sobel test. The results of this study indicated that CSR had a positive andsignificant impact on the corporate image and the customer loyalty of BPR in Denpasar. The variable ofcorporate image was proved to be able to mediate the effects of CSR on BPR customer loyalty in Denpasarsignificantly. The implication of this research was suggested to BPR industry in Denpasar to implement andto communicate the CSR activities done to increase the corporate image and to increase the customer loyalty.

Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; Henny Rahyuda; I.G.A Ketut Giantari
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.

PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM PRODUK ENDEK DI DENPASAR Luh Pande Suryaningsih; I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

PELATIHAN DAN PENDAMPINGAN TENTANG AUDIT PEMASARAN PADA KOPERASI SIDI DESA SANUR I.G.A.K. Giantari; N.N.K. Yasa; I.B.K. Surya; N.W. Ekawati; I.P.G. Sukaatmadja; A.A.S. Kartika Dewi
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kinerja pemasaran di Koperasi Sidi Desa Sanur. Luaran dari pengabdian ini berupa 1) model, 2) artikel yang dimuat dalam jurnal nasional ber ISSN yaitu Udayana Mengabdi dan 3) makalah yang disampaikan dalam pertemuan Nasional.

PENYULUHAN MANAJEMEN BAGI PENGUSAHA KECIL DI PESISIR PANTAI SANUR I. G. A. K. Giantari; N.N Kerti Yasa; H. Rahyuda; N.W Ekawati; I.P.G. Sukaatmadja; M.K Sri Budhi
Buletin Udayana Mengabdi Vol 15 No 3 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pemahaman tentang kualitas layanan,kualitas produk, cara penetapan harga, cara melakukan komunikasi dan pengelolaan keuangan secaraprofesional kepada para pengusaha kecil yang ada di Pantai Sanur. Metode kegiatan pengabdianmasyarakat ini menggunakan metode penyuluhan yaitu mendatangi satu persatu peserta pengabdian,praktek, diskusi dan tanya jawab. Metode penyuluhan digunakan untuk menyampaikan pengetahuan secaraumum tentang kualitas layanan dan laporan keuangan perusahaan yang sederhana kepada peserta. Praktekdigunakan untuk memberikan keterampilan langsung mengenai pembuatan laporan neraca dan rugi laba yangsederhana sehingga mereka faham dan dapat mengaplikasikan dalam kegiatan usahanya. Tanya jawab digunakanuntuk melengkapi hal-hal yang belum terakomodasi oleh kedua metode di atas. Penyuluhan ini diikuti oleh parapengusaha yang terdapat di Pantai Sanur sebagai subyek sasaran.Hasil penyuluhan menunjukkan bahwa kegiatan ini cukup berhasil dilakukan hal ini dapat dilihat dari: (1) pesertayang berpartisipasi sesuai dengan target yaitu 100 persen (16 dari 16 orang pengusaha bersedia diberikanpenyuluhan) (2) hasil penyuluhan dinyatakan sangat baik sesuai dengan kuesioner yang diisi oleh peserta, (3)Peserta sangat antusias mengikuti penyuluhan yang dilihat dari keseriusan mengikuti penyuluhan, banyakpertanyaan yang diajukan.

ANALISIS EKUITAS MEREK PRODUK WATERBASED FINISING IZYKOTE (KASUS DI KABUPATEN GIANYAR) Adianti Adianti; I Putu Gde Sukaatmadja; Abdullah Jawas
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Faculty of Economics and Business Udayana University

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The purpose of this research are to recognize the brand awareness, brand trust, brand satisfaction, brand loyalty, and brand equity from Izykotewaterbased finishing product so we can arrange promotion strategy for the future. To carry on the purpose of those research, the research has been conducted toward for 160 respondent that taken from Kabupaten Gianyar. This research is using Purposive Sampling method by choosing a better respondent to become research sampling. The data was collected by questioner list. The analysis data did by Structural Equation Modeling (SEM), and the data were processed by AMOS verse 6, and SPSS verse 15. The result of this research shows, that the brand awareness factors having positive and significant influence to the brand trust for 0.47, the brand awareness have positive influence to the brandsatisfaction for 0.42, the brand trust have positive influence to the brand loyalty for 0.30, the brand satisfaction have a positive influence to the brand loyalty for 0.40, and the variable having a directly effect on positive and significant to brand equity is customer loyalty that is 0.32. The implication of the research result are to expected the improve and increase of the working performance manager especially marketing department to takes opportunities, necessary target market, carrying handicraft worker loyalty, that can be create to brand equity. Beside that company need to keep in touch with every worker who have basic to believe or trust, having satisfaction, and loyalty to used Izykotewaterbased finishing, that make Izykotemore stronger brand at Kabupaten Gianyar

APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR Ni Ketut Dian Suryandari; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Faculty of Economics and Business Udayana University

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This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect ofenvironmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and thediference of environmental knowledge, environmental attitudes, and ecological behavior between male andfemale. Data collected through questionnaires distributed to 120 respondents in some nutrients club in DenpasarCity determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. Theresults indicate that the environmental knowledge has positive and significant effect on environmentalattitude; environmental attitudes, subjective norms, and perceived behavioral control have positive andsignificant effect on ecological behavior; and there is no significant difference in environmental knowledge,environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.

ANALISIS POSITIONINGLAYANAN BCA CABANG KUTA Amen Wirajaya; I Putu Gede Sukaatmadja; Abdullah Jawas
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Faculty of Economics and Business Udayana University

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The aims of this study are investigating PT Bank Central Asia, Tbk. Kuta Branch positioning to its competitor in Bali;and superiority services of PT Bank Central Asia, Tbk. Kuta Branch based on customer perception and determining the best relevant marketing strategy for PT Bank Central Asia, Tbk. Kuta Branch to counter its competitor. The data will be analyzed using statistical method of Multi Dimensional Scaling and Correspondence analysis. The result of this study shows that BCA Kuta has similiarities with Mandiri, it means that Mandiri is the nearest competitor of BCA Kuta. BCA is superior in waiting time of teller services, ATM services, internet banking, and mobile banking.

STRATEGI PENGEMBANGAN PASAR TRADISIONAL BERBASIS KEARIFAN LOKAL UNTUK MENGENTASKAN KEMISKINAN DI BALI I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa; Henny Rahyuda; I G. A. Ngr Jaya Widagda
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Faculty of Economics and Business Udayana University

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The aim of this research is to formulate development strategy of traditional market based on local wisdom to alleviate poverty. This study was taken in Bali Province. The sample determined by nonproportionate random sampling. The samples were 18 heads of traditional market in Bali. The data processed by SWOT analysis with Internal External Matrix (IE Matrix). The result shows that the opportunities consists of income percapita, inflation growth, traditional market revitalisation policy, stabilisation, social awareness, communityappreciation, communiy taste changes, and adoption of information technology, the threats were the existenceof modern market and population growth. The future strengths are product diversify, local productdifferentiation, product quality, merchandise layout, price flexibility, and strategy location. Whereas, theweaknesses are parking area availabilitry, transaction process, promotion, cooperation with tourism industry,market cleanliness, public facilitity availability, and consumer services. Based on the SWOT analysis, businessposition of traditional market are in cell-1 which is further become the basis for development strategy, i.e.“Growth and Maintenance Strategy”

Co-Authors A.A Sagung Astina S. A.A.S. Kartika Dewi AA. GEDE MAHENDRA KUSUMA Abdullah Jawas Abdullah Jawas Adianti Adianti Adinda Fauziyyah Djayadiningrat Adnyani, I G. A. Dewi Amen Wirajaya Anak Agung Putu Agung Suryawan Wiranatha ayu maha widyanthi Ayu Stia Rini Chrisna Riane Opod Daniel Pereira Desak Ayu Made Eva Suari Adnyani Desak Made Ramya Pranihita Sukma Felicia Anggraini Ferdimas Abrar Gede Suparna Gede Yuda Paramartha gita ekowati anjarsari Gusti Ayu Theoria Dei Gusti Ngurah Gunawan Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda Herdian Armandhani Holil Pujiyati I Dewa Gede Kresna Wirawan I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Gst. A. Kt. Gd. Suasana I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Ketut Giantari I Gusti Ayu Kt .Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Trisna Eka Putra I M. Pasek Suardika I Made Arya Baskara I Made Predanggapati Juana I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra I Putu Andika Angga Putra I Putu Danika Angga Putra I WAYAN BUDIASA I Wayan Fajar Okta Perdana I Wayan Mahendra Putra AN I Wayan Santika I.B Koman Suarmaja I.B.K. Surya Ida Ayu Gede Tantyani Dhaniswari Ida Bagus Gde Pujaastawa Ida Bagus Mahesa Brahmantha Narayana Manuaba Iman Yosafat Nangi Intan Agustina Ariani Darmayasa Jennifer Alexandra Joko Adinegara Kadek Ogi Prasatya Kadek Siddhim Wismayo Kadek Silvia Ermayanti Ketut Subawa Ketut Subawa Luh Gede Dian anggara Putri Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Arly Dwi Cahyana Made Dhena Yunita Sari Made Kembar Sri Budhi Made Nafshya Ananda Putri Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Mahayanti Fitriandari Mikhael Credo Samuel Mangolo N P Khrisnia Suandari N. DANE N.N.K. Yasa N.W Ekawati Ngakan Putu Surya Adi Dharma Ni Kadek Anita Dewi Ni Ketut Dian Suryandari Ni Ketut Seminari Ni Komang Karisma Dewi Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Indiani Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Nyoman Kerti Yasa Ni Putu Khrisnia Suandari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Ariyani Ni WAYAN SRI ASTITI Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Niky Purbawisesa Nym Dayuh Rimbawan Nyoman Agus Surya Nugraha Pande Ketut Ribek Paramananda, Komang Agus Sathya pinaria, ni wayan chintia Pratiwi, Komang Ary Prema Atma Jaya Putu Cindy Clarista Darmaningrum Putu Indrayana Putra Kusuma Putu Kelvin Indrawan Putu Krisna Dharma Jaya Putu Laksmita Dewi Rahmayanti Putu Ratih Arta Eliasari Putu Saroyini Piartrini Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Putu Yunita Wacana Sari Rahmayanti, Putu Laksmita Dewi Raka Yasta Vinartha Ratih Kusuma Dewi Regina Giovanna Winatha Robby Sondakh RUTH AMRYYANTI Septiani, Emilia Siti Anggriana Siti Hajar Siwi Manganti Sri Suprapti Suandari, Ni Putu Khrisnia Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tasya Husna Alfareza Tesa Asashi Tjok Gde Raka Sukawati Viona Fenella Wayan Ardani

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