Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Daniel Pereira
Fakultas Ekonomi dan Bisnis Universitas Udayana
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH SERVICE QUALITY TERHADAP SATISFACTION DAN CUSTOMER LOYALTY KOPERASI DADIRAH DI DILI TIMOR-LESTE Daniel Pereira; I Gusti Ketut Giantari; I Putu Gede Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.03.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.478 KB)

Abstract

Service  quality is an attitude and behavior of people in providing services according to the needs, desires and expectations of consumers being served.  A better service quality able to increase satisfaction and customer loyalty. This study aims to analyze the influence of service quality towards customer satisfaction and loyalty. This research was conducted  in  Cooperative  of  Dadirah, using 64 members of cooperative as a sample. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed using descriptive analysis and Partial Least Square. The results of this study shows that service quality which is given by cooperativa of Dadirah  have positive and significant effect towards customer satisfaction and loyalty,  but the satisfaction is found not significant positive effect on customer loyalty. The implications of this study indicate that the service quality plays an important role in creating customer satisfaction and customer loyalty.      
Co-Authors I Gusti Ayu Ketut Giantari I Putu Gde Sukaatmadja