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All Journal Majalah Ilmiah Teknologi Elektro Jurnal Sistem dan Informatika Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Jurnal Teknik Informatika UNIKA Santo Thomas WIDYABHAKTI Jurnal Ilmiah Populer Naratif : Jurnal Nasional Riset, Aplikasi dan Teknik Informatika Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Majalah Ilmiah Teknologi Elektro
I Putu Warma Putra
Institut Teknologi Dan Bisnis STIKOM Bali
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya

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Pengaruh Media Sosial Pada Promosi di Bagian Pemasaran ITB STIKOM BALI Astiti, Ni Made; Ulandari, Ni Wayan Ari; Putra, I Putu Warma
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3758

Abstract

Digital marketing, or digital marketing, is an effort or method to promote a brand or product using digital-based media. Despite its significant impact, research is needed to evaluate the accuracy of the application of digital marketing in campus promotion. This study aims to analyze the influence of social media on prospective students' decision to enroll at ITB STIKOM Bali. Data was collected through a survey using a Likert Scale, with a total of 365 respondents. This research examines the influence of social media on marketing promotion at ITB STIKOM Bali. By analyzing respondents' responses, it was found that social media plays an important role in enrollment decisions, 81.09% of respondents often access social media to find information about ITB STIKOM Bali. Information about enrollment, campus activities, and testimonials delivered through social media proved to significantly influence prospective students' decisions. Social media is not only the main source of information but also builds trust and closeness between prospective students and ITB STIKOM Bali, making it an effective tool in attracting new applicants.
Co-Authors Devi Putri Berliana Dewi I Gusti Agung Made Aditya Chandra Wijaya I Komang Aditya Warman I Putu Gandhi Gautama Putra I Putu Ramayasa, I Putu I Wayan Gede Narayana Komang Sutini Luh Gede Manik Prascita Yoga Made Sudarma Ni Luh Gede Pivin Suwirmayanti, S.Kom, MT, Ni Luh Gede Pivin Ni Made Astiti Ni Made Astiti Ni Made Astiti, Ni Made Ni Made Nafa Septa Kumari Ni Wayan Ari Ulandari Ni Wayan Ari, Ulandari Nyoman Pramaita Ulandari, Ni Wayan Ari