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All Journal Majalah Ilmiah Teknologi Elektro Majalah Ilmiah Teknologi Elektro
Philipus Novenando Mamang Weking
Universitas Udayana
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering

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User Experience Analysis Of "Ayooklik.Com" Online Store Using Use Questionnaire In Determining Product Segmentation Philipus Novenando Mamang Weking; Made Sudarma; Komang Oka Saputra
Jurnal Teknologi Elektro Vol 19 No 1 (2020): (Januari - Juni ) Majalah Ilmiah Teknologi Elektro
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MITE.2020.v19i01.P03

Abstract

Over time, the market function of the convention has now developed into an updated market namely Online Store. Online Store Business is currently supported by a marketing strategy called Product Segmentation. In the implementation of the marketing strategy, sometimes it is not in a position to satisfy all their customers at any time because not all requirements of every customer can be fulfilled by the Online Store company. To answer this problem, a solution that can be offered to solve the problem is to carry out the usability analysis process of the Ayooklik.com online store system in determining Product Segmentation. The results showed that Ayooklik.com customers were satisfied because the Ayooklik.com system was easy to learn so product needs were even greater. The high and low usability of the Ayooklik.com system affects the price of a product sold.
User Experience Analysis Of "Ayooklik.Com" Online Store Using Use Questionnaire In Determining Product Segmentation Philipus Novenando Mamang Weking; Made Sudarma; Komang Oka Saputra
Jurnal Teknologi Elektro Vol 19 No 1 (2020): (Januari - Juni ) Majalah Ilmiah Teknologi Elektro
Publisher : Program Studi Magister Teknik Elektro Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MITE.2020.v19i01.P03

Abstract

Over time, the market function of the convention has now developed into an updated market namely Online Store. Online Store Business is currently supported by a marketing strategy called Product Segmentation. In the implementation of the marketing strategy, sometimes it is not in a position to satisfy all their customers at any time because not all requirements of every customer can be fulfilled by the Online Store company. To answer this problem, a solution that can be offered to solve the problem is to carry out the usability analysis process of the Ayooklik.com online store system in determining Product Segmentation. The results showed that Ayooklik.com customers were satisfied because the Ayooklik.com system was easy to learn so product needs were even greater. The high and low usability of the Ayooklik.com system affects the price of a product sold.
Co-Authors Komang Oka Saputra Made Sudarma