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Dwi Indah Pratiwi
Fakultas Ekonomi dan Bisnis Universitas Airlangga
Economics, Econometrics & Finance

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Menilai Dampak Evaluasi Produk konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce Dwi Indah Pratiwi
E-Jurnal Akuntansi Vol 29 No 2 (2019)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2019.v29.i02.p03

Abstract

This study aims to analyze the factors that influence repurchase intentions in e-commerce. This research method uses quantitative descriptive method by distributing questionnaires as a method of data acquisition. The data analysis technique uses multiple linear regression. Data were obtained by 96 respondents from various Indonesian respondents through a web-based questionnaire. The results showed that the perceived trust, perceived usefulness, perceived competitive prices, had a significant and positive relationship with the intention to buy back in e-commerce.While perceived risk does not have a significant relationship with repurchase intention. Keywords : E-commerce; Repurchase Intention; Perceived Consumer.
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