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Drs. Alex MS Kahu Lantum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FACTORS MOTIVATING CUSTOMERS Savings in banks PEOPLE IN INDONESIA UNIT PAKEM SLEMAN YOGYAKARTA Retnawati, Eni; Kahu Lantum, MS, Drs. Alex
Management 2010
Publisher : Management

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Abstract

In taking a customer´s decision is influenced by several factors: internal factors, external factors, and decision making process. Internal factors consist of motivation, personality, self concept, and learn from the attitudes of individuals. External factors consist of culture, social class, and family. Meanwhile, decision-making process consists of problem recognition, information search, alternative evaluation, purchase decision, and purchasing behavior. Motivation is a general term used to refer to the drive (drive), desire (desire), needs (needs), desires (wishes), and other similar. There are several theories about motivation theory antaralain is content. This theory emphasizes the importance of understanding the factors that exist within the individual that caused them to behave in particular. To attract customers as much as possible in the face of competition in the banking world, various efforts have been taken by the bank, among others, by the way: Creating a wide range of products which can attract prospective customers. Provide a level of deposit rates relatively high. Providing services that best customer satisfaction and safety in saving, Giving gifts either directly or through a lottery. keyword: customer,provide,saving
EFFECT ON CASH AND DUE FROM WORKING CAPITAL (A case study in Yogyakarta Regional Office Pawnshop from years 2002-2006) Kikuncoro, Kikuncoro; Kahu Lantum, MS, Drs. Alex
Management 2010
Publisher : Management

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Cash and receivables are elements lancar.Aktiva current assets is part of working capital, which also affected the working capital turnover. Cash is the most liquid assets used to finance the company´s operations, while accounts receivable are receivables from buyers or customers due to the sale of goods or services on credit.Public Company (Perum) Pengadaian are credit institutions that provide service assistance in the form of borrowing money with a pledge to the public in general. The number of customers from year to year increase, it is proved that the existence pengadaian really needed by society. Working capital according to the qualitative concept is part of the current assets that can really be used to finance the company´s operations without disrupting likiuditasnya, namely that an excess of current assets over liabilities smooth. The existence of a positive and significant influence in a positive cash turnover and dominant towards the working capital turnover, caused by the cash position is very important information about cash receipts and the financing of an enterprise during a certain period. The higher the company´s cash position, the better the performance of companies in menghasilan company funds. With adnaya cash flow in and out then the resulting change in the amount of funds in cash. More and more funds in the cash working capital that can be used too much, because with the amount of funds that much, given too much credit. The partial rotation of doubtful variables also proved to be positively significant effect on the working capital turnover. This means the higher the velocity of receivables will not affect the large-size company´s working capital turnover. keyword: company,capital,working
INFLUENCE OF EXTERNAL FACTORS FOR MAKING DECISION IN PURCHASING NUVO SHOWER SOAP (A Case Study in District Consumer Mlati, Sleman regency, Yogyakarta) Hastanto, Andri; Kahu Lantum, MS, Drs. Alex
Accounting 2009
Publisher : Accounting

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Abstract

Basically, the products offered by producers and consumers purchased, is the expected demand. The need for soap is a basic human needs in addition to shelter, food, and clothing. Soap is a requirement that health is a necessity of human life. For companies soap, this is an opportunity to attract consumers, producers would have to have other features in addition to product excellence. Marketing is an overall understanding of the sales, trading, distribution. Marketing is one of the activities in the economy and assist in the creation of economic value. While the economic value itself will determine the prices of goods and services for individuals Based on the results of research can be concluded form, with the results of multiple linear regression analysis showed that the beta coefficient for the variable Reference Group (X3) has the largest beta coefficient is equal to 0.442. This indicates that the variable reference group have the greatest influence for making decision in purchasing Nuvo shower soap in District Mlati. In simultaneously External factors consist of variables of Culture (X1), Social Class (X2), Reference Group (X3) and Family (X4) has a significant influence on purchase decisions in the District Mlati Soap NUVO, this can be seen from the results Fcount (31.081 ) larger than Ftable (2.4675). Thus Hypothesis 1 proved. External Factors which partially consists of variables of Culture (X1), Social Class (X2), Reference Group (X3) and Family (X4) has a significant influence on purchase decisions in the District Mlati Soap NUVO, this can be seen from the results of their tcount each variable that is greater than ttable (1.9852). Thus hypothesis 2 proved. Keywords: products, soap, marketing, purchasing.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF PEPSODENT TOOTHPASTE PRODUCT (Case Study in the District of Turi, Sleman regency) Widyaningrum, Dita; Kahu Lantum, MS, Drs. Alex
Accounting 2009
Publisher : Accounting

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Abstract

The purpose of this study are: 1) to investigate the influence brand image against consumer loyalty, 2) to assess the influence of product quality to customer loyalty, 3) to determine the effect of price to consumer loyalty, 4) to determine which variables among the three variables most influence on customer loyalty. Brands studied are brand Pepsodent toothpaste, which the respondents were taken from the users of Pepsodent toothpaste in Sub Turi, Sleman regency, Yogyakarta. This research was conducted by survey method where data is obtained by distributing questionnaires to 100 respondents. Method of sampling using non-probability sampling. Methods of data collection in this research is the questionnaire method by using the Likert Scale. While the methods of data analysis using multiple linear regression analysis, t test and F test with the help of SPSS software. The results showed that there was a positive influence between variable brand image to consumer loyalty Pepsodent toothpaste products, that there is a positive influence between the variables of product quality to customer loyalty Pepsodent toothpaste products, that there is a positive influence between the variables of price to consumer loyalty Pepsodent toothpaste products, and that the variables that most influence on consumer loyalty is a variable Pepsodent toothpaste brand image. Keywords: brand image, customer loyalty, toothpaste.
Co-Authors Andri Hastanto Dita Widyaningrum Eni Retnawati Kikuncoro Kikuncoro