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All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
MADE AYU DESSY DORA AGNELLIA
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB Sudirman 80232 Bali
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Analisis Struktur, Perilaku, dan Kinerja Pasar Cabai di Desa Bayung Gede, Kecamatan Kintamani, Kabupaten Bangli MADE AYU DESSY DORA AGNELLIA; I NYOMAN GEDE USTRIYANA; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.577 KB)

Abstract

Abstract Analysis of Structure, Conduct, and Market Performance chili in Bayung Gede Village, Kintamani District, Bangli Regency. The research was done in Bayung Gede Village, Kintamani District, Bangli Regency. The study aims to determine the structure, conduct, and market performance. Data used is the qualitative and quantitative data. The results showed there are three types of marketing channels. Total of marketing agencies consisting of one person collector traders at once merchants inter-city and inter-island traders, and two retailers. Duopoly market structure shaped. Pricing is determined by the standard operational procedures (SOP) prices based on farmer’s recommendation. Market performance is measured by the analysis of marketing margin, the farmer's share, and marketing efficiency. At the first marketing channel marketing margin is IDR 3,000 with the farmer's share of 86.96% and 3.38% marketing efficiency, the second marketing channel marketing margin is IDR 5,000 with the farmer's share of 80% and 7.15% marketing efficiency, the third marketing channel marketing margin is IDR 15,000 with the farmer's share of 57.14% and 8.32% marketing efficiency. Farmers should strengthen institutions to strengthens the bargaining position. Keywords: structure, conduct, market performance, chili
Analisis Struktur, Perilaku, dan Kinerja Pasar Cabai di Desa Bayung Gede, Kecamatan Kintamani, Kabupaten Bangli MADE AYU DESSY DORA AGNELLIA; I NYOMAN GEDE USTRIYANA; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.683 KB)

Abstract

AbstractAnalysis of Structure, Conduct, and Market Performance chili in Bayung Gede Village, Kintamani District, Bangli Regency.The research was done in Bayung Gede Village, Kintamani District, Bangli Regency. The study aims to determine the structure, conduct, and market performance. Data used is the qualitative and quantitative data. The results showed there are three types of marketing channels. Total of marketing agencies consisting of one person collector traders at once merchants inter-city and inter-island traders, and two retailers. Duopoly market structure shaped. Pricing is determined by the standard operational procedures (SOP) prices based on farmer’s recommendation. Market performance is measured by the analysis of marketing margin, the farmer's share, and marketing efficiency. At the first marketing channel marketing margin is IDR 3,000 with the farmer's share of 86.96% and 3.38% marketing efficiency, the second marketing channel marketing margin is IDR 5,000 with the farmer's share of 80% and 7.15% marketing efficiency, the third marketing channel marketing margin is IDR 15,000 with the farmer's share of 57.14% and 8.32% marketing efficiency. Farmers should strengthen institutions to strengthens the bargaining position.Keywords: structure, conduct, market performance, chili
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK I Nyoman Gede Ustriyana