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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Journal of Education, Humaniora and Social Sciences (JEHSS) Mega Aktiva: Jurnal Ekonomi dan Manajemen Enrichment : Journal of Management Jupeko (Jurnal Pendidikan Ekonomi) Accounting and Business Journal JURNAL REGIONOMIC Pareto : Jurnal Riset Manajemen dan Bisnis Jurnal Kewirausahaan Bukit Pengharapan Jurnal Pengabdian Bukit Pengharapan Mount Hope Management International Journal
Sigalingging, Eni Duwita
Universitas Quality Berastagi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : Accounting and Business Journal

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The effect of behavioral motivation and accounting information on stock investment decision making Sigalingging, Eni Duwita
Accounting and Business Journal Vol 5 No 1 (2023): ACCOUNTING AND BUSINESS JOURNAL
Publisher : Lembaga Jurnal & Seminar Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54248/abj.v5i1.4604

Abstract

The purpose of this study was to analyze how much positive and significant influence the influence of Self-image/ firm image, Social relevance, Advocate recommendation, Personal financial needs and Accounting information in making stock investment decisions. This type of research is causality research. The population is retail investors taken from the existing securities market in Indonesia. The sample of this research data is 50 samples. The data analysis method is SEM-PLS. The results showed that accounting information, self-image/firm, social relevance, advocate recommendations and personal financial needs had a significant positive effect on stock investment decisions. This means that the higher the level of selfconfidence, self/firm image, social relevance, Advocate recommendations and one's personal financial needs, the higher that person is in making stock investment decisions.
Co-Authors Dessyana Dessyana, Dessyana Dina Indah Permatasari Fiderlin Buulolo gaol, masria lumban Permatasari, Dina Indah Prima Reza Wahyuni Sembiring, Afen Prana Utama Sitepu, Jupianus Theresia Natalia Sinaga Yunita Eriyanti Pakpahan, Yunita Eriyanti