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All Journal Rubikon: Journal of Transnational American Studies Foremost Journal Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris
Dian Nur Endah
American Studies Graduate Program, Universitas Gadjah Mada
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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SERIAL KILLER IN POPULAR LITERATURE: A FORMULA ANALYSIS OF HANNIBAL LECTER SERIES Dian Nur Endah
Rubikon : Journal of Transnational American Studies Vol 3, No 2 (2016)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.399 KB) | DOI: 10.22146/rubikon.v3i2.34266

Abstract

Using textual analysis, this research attempts to find out the formula of Hannibal Lecter novels. These formula is analyzed and studied to acquire convention and invention in Hannibal Lecter characterization compared to other serial killer fictions. These two aspects are the foremost things that enable Hannibal Lecter novel series become acceptable and popular in American society. The result of this research is that there are some aspects in Hannibal Lecter characterization that are defined as convention of serial killer genre; 1) depiction of serial killer as white male, 2) depiction of serial killer as being highly intelligent and strong. Meanwhile, aspects that show invention of serial killer characerization are; 1) Depiction of serial killer as person who commits killing to bad people, 2) Performing cannibalism practice as civilized action, 3) Being woman lover, not misogynist, and 4) Being sociable man.Keywords: serial killer, formula, convention, invention, crimes
Factors Affecting Students’ Attendance in English Language Programs A Case Study at Two English Language Institutions in Indonesia Nur Endah, Dian; Duwi Purwandari, Junita; Abduh Almanar, Muhammad
Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris Vol. 2 No. 6 (2024): November: Publikasi Para ahli Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sintaksis.v2i6.1507

Abstract

This study explores the factors influencing attendance among employees enrolled in English language courses, with a focus on understanding attendance patterns and proposing interventions to improve participation. English proficiency is a critical asset in the global era, and many companies in Indonesia offer English courses as part of their professional development programs. Despite their importance, these programs face attendance challenges due to factors such as professional commitments and schedule conflicts. The research employs a quantitative method, utilizing surveys to gather data from 15 employees participating in English courses at two institutions in Indonesia, one in Jakarta (called Bravo – pseudonym) and another one in Bandung (called Delta – pseudonym). Results highlight two primary factors affecting attendance: (1) professional development as a key motivator and (2) schedule conflicts as a major barrier. To address these challenges, the study proposes actionable interventions, by implementing a blended learning model and integrating mutual agreements between companies and course providers including creating supportive environment such as implementing blended learning model, designating learning hours and providing reward or incentive.
Commodifying Mental Health: Genre and Commercial Strategy in Sinemaku Pictures’ Film Narratives Nur Endah, Dian
Foremost Journal Vol. 6 No. 2 (2025): Volume 6 No. 2
Publisher : Teacher Training and Education Faculty of Syekh-Yusuf Islamic University Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/foremost.v6i2.7726

Abstract

This study examines how mental health operates as both an emotional narrative device and a commercial strategy in three Indonesian films: Kukira Kau Rumah (2021), Ketika Berhenti di Sini(2023), and Bolehkah Sekali Saja Kumenangis (2024). Intrinsically, the films portray young female protagonists entangled in familial dysfunction and psychological distress, reinforcing popular genre formulas of emotional victimhood and romantic salvation. Drawing on Cawelti’s formula theory and Adorno’s culture industry critique, the study shows how mental health is stylized into consumable spectacle, balancing originality with familiar tropes to ensure audience identification. Extrinsically, the commodification of mental health is evident in promotional strategies using emotional endorsements, celebrity influence, and outreach programs. Through the lens of Hesmondhalgh’s political economy of media and Dyer’s star studies, the research argues that mental health becomes emotional capital—marketed through star personas and affective narratives to boost engagement, empathy, and commercial success.
Co-Authors Almanar, Muhammad Abduh Duwi Purwandari, Junita