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All Journal Ekonomi Bisnis Majalah Ilmiah Ekonomi Komputer
Dessy Hutajulu
Gunadarma University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PERSEDIAAN BAHAN BAKU KARET DAN KIMIA MENGGUNAKAN KUANTITAS ORDER EKONOMIS : STUDI KASUS PT. DOSON INDONESIA Dessy Hutajulu
Majalah Ilmiah Ekonomi Komputer 2005: Majalah Ilmiah Ekonomi Komputer Edisi Desember
Publisher : Majalah Ilmiah Ekonomi Komputer

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Abstract

Persediaan merupakan salah satu aktiva penting dalam perusahaan. Perencanaan persediaan yang tidaktepat dapat merugikan perusahaan bahkan dapat membuat suatu perusahaan bangkrut. Salah satiu metodeyang dapat digunakan untuk merencanakan persediaan adalah kuantitas order ekonomis. Penelitian inibertujuan untuk menganalisis persediaan bahan baku karet dan kimia di PT. Doson menggunakan kuantitasorder ekonomis. Menggunakan metode kuanrttitas order ekonomis diperoleh frekwensi pemesanan baik untukbahan baku karet, bahan kimia poly uretainne maupun phylon sama yaitu 7 kali. Total biaya persediaanpertahun untuk bahan baku karet, bahan kimia poly uretaine dan phylon secara berturut-turut adalah Rp.70,018,825 dan rp. 118,110,850.Kata Kunci : Persediaan, biaya pemesanan, biaya penyimpanan, biaya persediaan.
DETERMINANT FACTORS OF BLACKBERRY PURCHASE INTENTION Reni Diah Kusumawati; Dessy Hutajulu
Jurnal Ilmiah Ekonomi Bisnis Vol 17, No 2 (2012)
Publisher : Universitas Gunadarma

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Abstract

Development of science and technology enable people to communicate each others.Companies are competing to produce quality products at an affordable price, as well asthe brand that is easily remembered by consumers, taking into account the environment inwhich the product will be marketed. This study aimed to assess the effect of product,price, brand, and the environment on consumer purchase intention. The study populationsare students, with a sample of 153 respondents. Data obtained through a questionnaire,and then analyzed with multiple regressions. The results showed that simultaneously,product, price, brand, and environment influence on purchase intention.Key Words: Product, Advertising, Brand, Environment, Purchase Intention.
Co-Authors Reni Diah Kusumawati