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All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi SOCIAL : Jurnal Inovasi Pendidikan IPS
Reni Diah Kusumawati
Universitas Gunadarma
Economics, Econometrics & Finance Education

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PENGARUH MOTIVASI BELAJAR DAN KEMANDIRIAN BELAJAR SELAMA MASA PANDEMI COVID–19 TERHADAP HASIL BELAJAR PESERTA DIDIK KELAS XII PADA MATA PELAJARAN EKONOMI DI SMA NEGERI 6 DEPOK RETNO SUSANTI; RENI DIAH KUSUMAWATI
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 3 No. 2 (2023)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v3i2.2490

Abstract

This research aims to determine the influence of learning motivation and learning independence during the Covid-19 pandemic on the learning outcomes of class Xii students in economics subjects at SMA Negeri 6 Depok. The type of research used is quantitative research. The population in the research is class XII students at SMA Negeri 6 Depok for the 2021/2022 academic year. The sample selection used simple random sampling so that 248 class XII students of SMA Negeri 6 Depok were obtained. The data collection technique is in the form of a questionnaire or questionnaire. The data analysis technique uses t-test statistics. The research procedure was carried out by distributing questionnaires to each sample. Each questionnaire consists of 35 questions. Based on the results of research on the influence of learning motivation and learning independence during the Covid-19 pandemic on the learning outcomes of class study of the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. Learning independence on the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. There is a simultaneous influence of learning motivation and learning independence on the learning outcomes of class XII students in economics subjects at SMA Negeri 6 Depok. ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh motivasi belajar dan kemandirian belajar selama masa pandemi covid–19 terhadap hasil belajar peserta didik kelas Xii pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi dalam penelitian yaitu siswa kelas XII di SMA Negeri 6 Depok tahun ajaran 2021/2022. Pemilihan sampel menggunakan simple random sampling sehingga didapatkan 248 siswa kelas XII SMA Negeri 6 Depok. Teknik pengumpulan data berupa kuosioner atau angket. Teknik analisis data menggunakan statistik uji-t. Prosedur penelitian dilakukan dengan menyebarkan angket pada tiap tiap sampel. Setiap angket terdiri dari 35 soal. Berdasarkan hasil penelitian tentang Pengaruh Motivasi Belajar dan Kemandirian Belajar Selama Masa Pandemi Covid–19 terhadap Hasil Belajar Peserta Didik Kelas XII Pada Mata Pelajaran Ekonomi di SMA Negeri 6 Depok, maka peneliti dapat mengambil kesimpulan bahwa: Terdapat pengaruh secara parsial antar variabel, yaitu antara motivasi belajar terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Kemandirian belajar terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok. Terdapat pengaruh motivasi belajar dan kemandirian belajar secara simultan terhadap hasil belajar peserta didik kelas XII pada mata pelajaran ekonomi di SMA Negeri 6 Depok.
Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

Abstract

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.
Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

Abstract

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.
Co-Authors Agung Prasetyo Wibowo Himanshu Dutt RETNO SUSANTI Teddy Oswari Tristyanti Yusnitasari Vijay Kumar Shukla