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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Mitha Lestari
Universitas Medan Area
Economics, Econometrics & Finance

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Pengaruh Lokasi dan Kepuasan Terhadap Loyalitas Pelanggan Pada Rumah Makan Nanda Soto Sei Blutu Medan Mitha Lestari; Amrin Mulia U Nasution; Adelina Lubis
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 1 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.226 KB) | DOI: 10.31289/jimbi.v1i1.375

Abstract

This study aims to determine the Influence of Location and Satisfaction Against Customer Loyalty At Restaurant Nanda Soto Sei Blutu Medan. This type of research is associative. The population in this study is were 900 people and by using the technique Random Sampling, then the number of samples in this study as many as 90 respondents. Based on the result of research that location variable has a positive effect on loyalty variable with a value 2.646 and ha a significant value of 0.00 0.05 significant meaning. And satisfaction has a positive effect on loyalty variable with a value 2.542 and ha a significant value of 0.01 0.05.
Co-Authors Amrin Mulia U Nasution LUBIS, ADELINA