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All Journal Juripol Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Amrin Mulia Nasution
Universitas Medan Area
Economics, Econometrics & Finance

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The Influence of Product Innovation and Prices on The Purchase Intention of Vivo Handphone Products in Anita Posel Pancur Batu Store Said Maulana Ishak Sirait; Amrin Mulia Nasution; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (921.292 KB) | DOI: 10.31289/jimbi.v3i1.994

Abstract

This study aims to find out whether Product Innovation has a significant effect on the intention to buy vivo cellphone products at the Pancur Batu anita cellphone shop, and to find out whether the price has a significant effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store. The population in this research is the consumer of anita handphone shop. The sample in this study was 71 respondents using multiple linear regression analysis. The results of this study can be seen that Product Innovation (X1) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu anita cellphone shop, Price (X2) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store.
Analisis Keputusan Pembelian Emina Cosmetics Di Kota Medan ditinjau Dari Produk Involvement Dan Word Of Mouth Amrin Mulia Nasution; Isnaniah Isnaniah; Hesti Sabrina
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 2 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i2.11719

Abstract

Penelitian ini bertujuan untuk menganalisisKeputusanPembelian Emina Cosmetics di kota Medanditinjau dariroduk Involvement dan Word Of Mouth.Metode penelitian yang dilakukan adalah penelitian asosiatif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah seluruh Konsumen produk Emina Cosmetics di kota Medan. Adapun sampel yang digunakan sebanyak 114 orang.Pengolahan data menggunakan perangkat lunak SPSS versi 23, dengan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (1) secara parsial variabel Produk Involvement mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(2) secara parsial variabel Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(3) secara simultan terdapat pengaruh yang positif dan signifikan antara variabel Produk Involvement dan Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan
Co-Authors Hesti Sabrina Isnaniah Isnaniah Said Maulana Ishak Sirait Sugito Sugito