Isnaniah Isnaniah
Universitas Medan Area

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

Pengaruh Pelatihan dan Budaya Organisasi Terhadap Kinerja Karyawan PT. Lintas Aman Andalas Medan Lismayanti Girsang; Zulkarnain Zulkarnain; Isnaniah Isnaniah
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.727 KB) | DOI: 10.31289/jimbi.v2i1.460

Abstract

The research aims to determine whether work training have a significant positive effect on employee performance at PT. Lintas Aman Andalas, whether organizational culture has a significant positive effect on employee performance at PT. Lintas Aman Andalas, whether work training and organizational culture have a significant positive effect on employees performance at PT. Lintas Aman Andalas. This type of research is associative research. The population is employee amounting to 190 people by using sample technique simple random sampling amounted to 129 employees at PT. Lintas Aman Andalas. Data analysis technique in this research is multiple linear regression analysis. The research data is sourced from the primary data and the process of collecting data using interviews and questionnaires. From the result of the research, the result of work training have positive and significant effect on employee performance, where positive is shown with value 3,380 and significant is shown with 0,001 0,05. Organizational culture has a positive significant effect on employee performance where positively indicated by value 2,393 and significant is indicated by 0,018 0,05. Work training and organizational culture have a positive significant effect on work performance where positive is indicated by the value of 9,564 and significantly indicated by 0,000 0,05.
Pengaruh Kepercayaan Diri dan Berani Mengambil Resiko Terhadap Niat Berwirausaha pada Masyarakat Kelurahan SEKIP Kecamatan Medan Petisah Fahruddin Sani; Herry Syahrial; Isnaniah Isnaniah
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1029.345 KB) | DOI: 10.31289/jimbi.v3i1.990

Abstract

This study aims to examine the effect of self-confidence and the courage to take risks on entrepreneurial intentions in the SEKIP Village Community, Medan Petisah District. This type of research is quantitative associative. The method of data collection in this study was done by distributing questionnaires. The sampling technique used in this study used convenience sampling/accidental sampling with a sample of 100 people. Based on the results of the study, it was found that there was a positive influence of self-confidence and the courage to take risks on entrepreneurial intentions in the SEKIP Village Community, Medan Petisah District.
Analisis Keputusan Pembelian Emina Cosmetics Di Kota Medan ditinjau Dari Produk Involvement Dan Word Of Mouth Amrin Mulia Nasution; Isnaniah Isnaniah; Hesti Sabrina
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 2 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i2.11719

Abstract

Penelitian ini bertujuan untuk menganalisisKeputusanPembelian Emina Cosmetics di kota Medanditinjau dariroduk Involvement dan Word Of Mouth.Metode penelitian yang dilakukan adalah penelitian asosiatif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah seluruh Konsumen produk Emina Cosmetics di kota Medan. Adapun sampel yang digunakan sebanyak 114 orang.Pengolahan data menggunakan perangkat lunak SPSS versi 23, dengan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (1) secara parsial variabel Produk Involvement mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(2) secara parsial variabel Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(3) secara simultan terdapat pengaruh yang positif dan signifikan antara variabel Produk Involvement dan Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan
Pengaruh Promsi dan Kualitas Produk Terhadap Keputusan Pembelian pada pelanggan PT. Biosafe Medan Irene Nur Geofansa; Hery Syahrial; Isnaniah Isnaniah
Economics, Business and Management Science Journal Vol 3, No 1 (2023): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v3i1.340

Abstract

The study purposes to identify : 1) the effect of promotion has a positive and significant influence towards the customer’s Buying Decision at PT. Biosafe Medan. 2) the effect of product quality has a positive and significant influence towards the customer’s Buying Decision at PT. Biosafe Medan. 3) the effect of both promotion and product quality has a simultaneous influence towards the customer’s Buying Ddecision at PT. Biosafe Medan. An associative study was conducted using population size as much as 26,275 employees. A total 100 respondents of PT. Biosafe Medan were chosen as the sampel by using random samplig method.  The  study  utilized the multiple linier regression  analysis as the data analysing technique. The dta of this study were gathered through interview and distributing questionnaire.  The  study  result  obtained  that  promotion  has  a  positif  and  significant influence towards the customer’s buying decision, where positive showed from the value 0,516 dan significant 0,000 0,05. Product quality has a positif dan significan influence towerds the customer’s buying decision, where positive showed prome the value 0,392 and significant 0,000 0,05. Both promotion and product quality has a positive and significant influence toweds the customer’s buying decision, where positif showed frome the value 2,711 and significant 0,000 0,05.
Pengaruh Jiwa Kewirausahaan Dan Nilai Kewirausahaan Terhadap Kemandirian Usaha (Studi Kasus Pada Pengusaha Kuliner Di Pasar Deli Tua) Sania Tri Nurhayati; Dahrul Siregar; Syafrida Hafni Sahir; Isnaniah Isnaniah
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1689

Abstract

The purpose of this study was to determine and analyze the effect of work facilities and incentives on the independence of culinary entrepreneurs in the Deli Tua Market. The research method used is exploratory research, where the variables are measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were all members of the Culinary Entrepreneurs at Deli Tua Market, totaling 39 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 39 people. Data processing using SPSS version 23 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that:(1) partially the entrepreneurial spirit variable affects the business independence of members in Culinary Entrepreneurs at Deli Tua Market. ; (2) partially the entrepreneurship value variable affects the business independence of members in Culinary Entrepreneurs at Deli Tua Market;(3) Simultaneously there is a positive and significant influence between the entrepreneurial spirit variable and the entrepreneurial value of the member's business independence in Culinary Entrepreneurs at Deli Tua Market