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All Journal VISION Jurnal Pendidikan dan Konseling
Rora Rizki Wandini
Universitas Islam Negeri Sumatera Utara Medan
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : VISION

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SPEECH FUNCTION OF BEAUTY INFLUENCER HANUM MEGA’S PROMOTIONAL CAPTION IN INSTAGRAM Emeliya Sukma Dara Damanik; Rora Rizki Wandini
VISION Vol 16, No 1 (2020)
Publisher : UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.331 KB) | DOI: 10.30829/vis.v16i1.708

Abstract

This study aims to discover category of speech function used by a beauty influencer “Hanum Mega’s Promotional Caption in Instagram.  This study refers to Halliday’s Approach as the framework to explain category of speech function coded in instagram caption. This study uses qualitative method. The result shows that Hanum Mega as a beauty influencer dominantly used statement to promote the product.  In small number, Hanum mega also used command and offer in promotional caption. Statement as the dominant type of speech function coded in Hanum Mega’s promotional caption, it also shows that she uses descriptive features to attract her followers buy the products.
Co-Authors Emeliya Sukma Dara Damanik Riska Aulia Sri Agustina Sibuea