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All Journal Jurnal Administrasi Bisnis JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Relasi : Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Cecep Safa'atul Barkah
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERANAN MEDIA SOSIAL DALAM MENGEMBANGKAN SUATU BISNIS: LITERATURE REVIEW Sankist Herdiyani; Cecep Safa'atul Barkah; Lina Auliana; Iwan Sukoco
Jurnal Administrasi Bisnis Vol. 18 No. 2 (2022)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v18i2.5878.103-121

Abstract

Nowadays, social media has become one of the important technologies that involved in human daily life including business. There are many benefits that entrepreneurs can get to develop their business by utilizing social media to communicate business. Thus, this research aims to determine the social media roles in developing business. This research used descriptive qualitative research method with Systematic Literature Review (SLR). The outcome of this research are social media has a role as a place for business development in marketing products through the marketing mix, increasing customer engagement of a business, increasing sales in the midst of covid-19 pandemic situations, and become a place for representing a business. Social media is also needed in advancing competition of local wisdom SMEs to support the Indonesian economy. So, social media is a way for entrepreneurs to develop their business.
ANALISIS SOCIAL MEDIA MARKETING COFFEE SHOP KOMPOSISI MENGGUNAKAN THE CIRCULAR MODEL OF SOME (STUDI PADA INSTAGRAM @KOMPOSISI_ID) Livvya Laksmitha Cahyaningtyas; Pratami Wulan Tresna; Cecep Safa'atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1220

Abstract

Social media marketing is a strategy that is often used by businesses such as the coffee shop Komposisi on Instagram @komposisi_id. The results of the existing engagement rate have not reached the target, so an analysis was carried out to find out the cause in depth using the model from The Circular Model Of SOME. This study uses a qualitative method by reducing data, presenting data, and determining conclusions, as well as data collection techniques through interviews with five informants, observing Instagram @komposisi_id, and literature studies. As a result, the social media marketing of the coffee shop Komposisi on Instagram has been implemented properly based on the implementation of the share and optimize stages. However, the implementation of the manage and engage stages has not been effective because it has not been implemented properly, indicating the need for improvements and improvements to the overall stages to further increase engagement.
Literature Review: The Role of Advertising in Building Brand Awareness Rafika Zahwa Alifia; Cecep Safa'atul Barkah; Iwan Sukoco; Lina Auliana
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.666

Abstract

Brand awareness is an important element in brand equity that indicates consumer knowledge of the existence of a brand. In building brand awareness, many companies use advertising to provide information about the products or services they offer. Finding out how the role of using advertising through various media in developing consumer brand awareness is the purpose of this study. Literature Review is the method used in which the author writes articles based on previous studies in the sphere of advertising and brand awareness. From these studies, it can be concluded that advertising has a significant role in building brand awareness and the effectiveness of advertising in building brand awareness is achieved if it meets several indicators, namely attracting, attracting attention, encouraging a sense of desire, and making consumers take action.
Rancangan Usulan Program Employee Engagement Menggunakan Pendekatan Design Thinking Pada Collega Group Yunita Riski; Cecep Safa'atul Barkah
Relasi : Jurnal Ekonomi Vol 21 No 2 (2025): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v21i2.1002

Abstract

The purpose of this study is to assess the condition of employee engagement and to offer employee engagement program recommendations to Collega Group. This study employed a mixed method with concurrent embedded research design and using a design thinking approach. Data sources included interviews, questionnaires, brainstorming sessions, and literature review. The stages of design thinking are followed while doing data analysis techniques on both qualitative and quantitative data. The study's findings indicate that, although 52.09% of Collega Group employees agree that they currently have employee engagement, there are still a number of issues that need to be resolved right away in order to maximize the conditions for employee engagement at Collega Group. These issues must be addressed in order to develop an employee engagement program using a design thinking approach. The issue that has to be resolved right away is making the most of division heads' position as leaders with the ability to oversee employee performance. The Micro Mentoring and One-on-One Meeting programs have been chosen as the programs to address these issues based on the difficulties identified.
ANALYZE THE EFFECTIVENESS OF TWITTER AS AN EWOM MEDIA (STUDY ON TENSAYAA'S GROUP ORDER) Sekar Nathasya Hermawan; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 1 (2022): IJEBAR : Vol. 6, Issue 1, March 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.3947

Abstract

Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitter is an effective social media for conducting electronic word of mouth processes in the Tensayaa group order business by being reviewed through seven measurement dimensions.
Co-Authors Arianis Chan Ervin Muhammad Dermawan Iwan Sukoco Lina Auliana Livvya Laksmitha Cahyaningtyas Pratami Wulan Tresna, Pratami Wulan Rafika Zahwa Alifia Sankist Herdiyani Sekar Nathasya Hermawan Yunita Riski