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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik
Inda Fitryarini
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi Inda Fitryarini
Jurnal ILMU KOMUNIKASI Vol. 6 No. 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.123 KB) | DOI: 10.24002/jik.v6i2.199

Abstract

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.
Model Literasi Media Berbasis Kearifan Lokal pada Suku Dayak Tunjung dan Dayak Benuaq di Kutai Barat Inda Fitryarini; Rina Juwita; Purwaningsih Purwaningsih
Jurnal Ilmu Sosial dan Ilmu Politik Vol 17, No 3 (2014): Maret
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2007.533 KB) | DOI: 10.22146/jsp.13085

Abstract

This study begins from a simple question on how Dayak Benuaq and Dayak Tunjung/Tonyoii people (individually and collectively) are able to maintain their local wisdom and local culture in the midst of the ambush of mass media exposure and then acknowledged as the Dayak tribes who are still ‘Beradat (Wellmannered)”. Their local wisdom which is still maintained were able to counteract the negative eff ects of mass media exposure so it can be used as a model of literacy media, either through media literacy education  or media literacy movement. This study used a qualitative explanatory method and used a communication ethnographic approach in fi eld. Primary data was collected through interviewsed and observations of some Dayak Benuaq and Dayak Tunjung people, including some community leaders and local governmentoffi cials that found with the snowball sampling technique. The results showed that, fi rst, public awareness through the local wisdom lense in media literacy has not been able yet to maximize their own potential due to society passivity as media users, as well as a lack of support from the government to create a media savvy society. Second, the model used within both tribes is known as Protectionist Model based on their local wisdom which includes four kinds of elements, which are; the ability to access, to analyse, to evaluate, and to create content.
Co-Authors Purwaningsih Purwaningsih Rina Juwita