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All Journal Jurnal Ilmu Komunikasi JURNAL KOMUNIKASI DAN BISNIS
Siti Meisyaroh
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Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Jurnalisme Warga: Menjembatani Kesenjangan Penyaluran Kreativitas dan Akses Reportase Media Imam Nuraryo; Dyah Nurul Maliki; Siti Meisyaroh
Jurnal ILMU KOMUNIKASI Vol. 12 No. 1 (2015)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.701 KB) | DOI: 10.24002/jik.v12i1.442

Abstract

Penelitian ini menjelaskan hubungan antara kemudahan dalam memanfaatkan situs forum Kompasiana dengan motif menjadi pewarta warga. Penelitian ini bermaksud untuk menguji Technological Acceptance Model dan Uses and Gratifi cation Model dengan menggunakan metode survei. Hasil penelitian menunjukkan hubungan positif antara penggunaan forum dengan motif menjadi pewarta warga dengan nilai koefi sien korelasi (r) sebesar 0,389. Sedangkan hasil korelasi antara persepsi kemudahan dalam penggunaan situs dengan motif menjadi pewarta warga sebesar 0,499. Angka tersebut menandakan bahwa persepsi kebermanfaatan dan persepsi kemudahan penggunaan forum online Kompasiana secara simultan berhubungan dengan motif menjadi pewarta warga.
PENGARUH PENGGUNAAN WEBSITE “ZALORA.CO.ID” TERHADAP MINAT BELANJA ONLINE DI KALANGAN KARYAWAN MNC MEDIA Margaretha Megawindriati Mahawan; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 6 No. 2 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In Indonesia, the increasing number of internet users, encourage the businesses compete to take advantage of a website. In this study, a website which is used as a marketing medium is the website “zalora.co.id”. However, making a website as a marketing medium is not enough. Party founder of the website “zalora.co.id” must be able to manage their website, to create the impression of quality and credibility. Thus, could affect the interest of website’s users to buy fashion products. The purpose of this study is to determine user assessment to the quality of information in the website “zalora.co.id”, capable of affecting the interest of online shopping among MNC Media employees from redaction division of Sindo Newspaper.This research is related to the application of broadcasting study. So the researches make communication technology, cyber media, websites, interactive communications, uses and gratification theory, and interest, as a part of the theoretical foundation.In this study, researchers used quantitative research methods and descriptive. After distribute the questionnaire and get the results of the questionnaire, the researchers test the validity and reliability data. Through the results of the data analysis, the researchers got the conclusions that the respondents’ assessment of the quality of the website which is represented by the indicator of the variable X, namely the use of website “zalora.co.id”, affecting online shopping interest among MNC Media employees of redactional division from Sindo Newspaper. Keywords: Online Shopping, Communication Technology, Interactive Communications
Co-Authors Dyah Nurul Maliki Imam Nuraryo Margaretha Megawindriati Mahawan