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Lidya Agustina
Universitas Indonesia
Languange, Linguistic, Communication & Media

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Online Review: Indikator Penilaian Kredibilitas Online dalam Platform E-commerce Lidya Agustina; Alifia Oktrina Fayardi; Irwansyah Irwansyah
Jurnal ILMU KOMUNIKASI Vol. 15 No. 2 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.791 KB) | DOI: 10.24002/jik.v15i2.1320

Abstract

Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.
Co-Authors Alifia Oktrina Fayardi Irwansyah, Irwansyah