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All Journal Jurnal Wira Ekonomi Mikroskil
Laurensia Lagita
TRISAKTI SCHOOL of MANAGEMENT
Economics, Econometrics & Finance

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Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention pada Pelanggan Lazada Laurensia Lagita; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.446 KB) | DOI: 10.55601/jwem.v8i1.528

Abstract

This study tries to investigate the impact of customer satisfaction, adjusted expectation, perceived value, and perceived usefulness towards customer online repurchase intention on www.lazada.co.id (case study: Jakarta). The data were collected using purposive sampling method and used 100 respondents. The research data is processed with IBM statistic 19 as a tool. The result of this research has shown that customer satisfaction, adjusted expectations, perceived value, and perceived usefulness, influence significantly towards online repurchase intention.
Co-Authors VITA BRILIANA