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Fitriani Fitriani
Trisakti School of Management
Economics, Econometrics & Finance

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Pengaruh Satisfaction, Loyalty dan Trust Terhadap WOM Behaviour pada Pelanggan Carrefour Lebak Bulus, Jakarta Fitriani Fitriani; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.623 KB) | DOI: 10.55601/jwem.v8i1.544

Abstract

The purpose of this study is to know the influence of satisfaction, loyalty, and trust toward wom behavior of customers Carrefour Lebak Bulus, Jakarta. The data were collected using accidental sampling and used 105 respondents. The research data is processed with IBM statistic 19 as a tool. The results of this research has shown that loyalty and trust have influence to the wom behavior. While satisfaction have not influence to the wom behavior.
Co-Authors VITA BRILIANA