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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) The Indonesian Journal of Accounting Research Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Aptekmas : Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Innovative: Journal Of Social Science Research
Kurniawati, Indah
Fakultas Ekonomi Dan Bisnis, Universitas Ahmad Dahlan
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ANALISIS PEMETAAN PERMASALAHAN PEMBUKUAN UMKM DI DAERAH ISTIMEWA YOGYAKARTA Beni Suhendra Winarso; Indah Kurniawati; Siti Resmi
Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.41 KB) | DOI: 10.12928/optimum.v9i2.12867

Abstract

This study aims to map the condition of MSMEs in the Special Region of Yogyakarta. This study uses MSME respondents in DIY. The selection of respondents was based on the rapid development of MSMEs and was proven to have survived during the monetary crisis and various eruptions and earthquakes. The number of respondents in this study is 65 MSMEs. Data collection is done through questionnaires and direct interviews with respondents. The results of the study show that the MSMEs studied were micro-business groups based on the criteria of the Central Bureau of Statistics and the UMKM Law. Another result of this study is the level of knowledge of MSMEs in terms of accounting is very limited so that the financial statements produced are not in accordance with the standards. A further consequence is that banks doubt financial information made by borrowers. The implication of this research is that the government must educate MSMEs in understanding financial statements. The results of the study in the form of mapping of bookkeeping for MSMEs can be the basis for further research. Research on understanding accounting can be done using experimental methods so that MSMEs can apply research results to their business decision making.
ANALISIS FAKTOR YANG MEMPENGARUHI DIVIDEND PAYOUT RATIO: Studi Pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2012-2015 Wahyu Yuwono; Indah Kurniawati
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 5 No. 1 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v5i1.141

Abstract

The dividend payout ratio determines the amount of profit divided into cash dividends and retained earnings as a source of funding. This ratio shows the percentage of company earnings paid to the company's common shareholders in the form of cash dividends. This research was conducted at manufacturing companies listed on BEI. The technique of determining the sample in this study using purposive sampling method. The type of data used is secondary data derived from annual financial statements. Data collection techniques used are documentation techniques. Manufacturing companies listed on the Stock Exchange from 2012-2015 amounted to 143, while companies that fit the criteria in this study as many as 21 companies or 15%. Data analysis technique used multiple linear regression analysis. The result of hypothesis testing from this research shows that firm size and return on assets influence to dividend payout ratio while cash position, ownership, free cash flow, investment opportunity set does not affect dividend payout ratio.
ANALISIS PERBEDAAN KINERJA SAHAM PADA PERUSAHAAN YANG MELAKUKA CORPORATE SOCIAL RESPONSIBILITY DAN PERUSAHAAN YANG TIDAK MELAKUKAN CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Beni Suhendra Winarso; Indah Kurniawati
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 6 No. 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i1.2554

Abstract

The purpose of this study was to examine differences in the performance of stock in a company that does Corporate Social Responsibility and the company does not undertake Corporate Social Responsibility in companies listed on the Indonesia Stock Exchange.   Samples of this company is a manufacturing company that does Corporate Social Responsibility and the company does not undertake Corporate Social Responsibility in 2013. The stock performance is analyzed by using the ratios earnings price ratio, price-to-book ratio and earnings per share and do independent samples test or Mann Whitney test for testing the significance of differences.  The results of this study indicate that outlines the company's stock performance that does Corporate Social Responsibility has no difference with the stock performance of companies that do not do a Corporate Social Responsibility. This is shown by the results obtained in the analysis of financial ratios which includes price earnings ratio, price to book value and earnings per share.
Analisis Kandungan Informasi Stock Split dan Likuiditas Saham: Studi Empiris Pada Non-synchronous Trading Indah Kurniawati
The Indonesian Journal of Accounting Research Vol 6, No 3 (2003): JRAI September 2003
Publisher : The Indonesian Journal of Accounting Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33312/ijar.103

Abstract

Stock Split has been a debatable and puzzling phenomenon for financial theoritist, for there is inconsistency between the theory and practice. Theoretically, Stock Split will only increase the amount of shared stocks, without increasing the profit for investors, nor adding any economic value to the firms. While in practice, some empirical evidences show that market tends to react to the announcement of Stock Split.The objective of this research is to empirically examine about the information content of Stock Split and its influence to stock liquidity by firstly corecting the beta bias, since the trade condition in Jakarta Stock Exchange is still a non-synchronous trading. Sample consists of 61 stocks performing the Stock Split during the period of June 1994 to June 1997.The examination of information content of Stock Split made use of Single Index Model (William Sharpe, 1963) and correcting the beta bias made use of Fowler and Rorke Method (1983) with four lags and four leads (Hartono & Surianto,1999) Comparison of stock liquidity before and after performing the Stock Split made use of paired sample test.The result of this research shows that Stock Split has information content which is negatively responded statistically but significantly responded by the market around the date of Stock Split announcement. The difference between stock liquidity before and after the Stock Split is insignificant.
STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN IKM TS ALUMUNIUM Lyna Amelia Khan; Indah Kurniawati
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 4 (2022): APTEKMAS Volume 5 Nomor 4 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i4.5586

Abstract

Technological developments have shown tremendous progress. His presence has had a huge impact on mankind in various aspects. In the current development of e-commerce, the concept of digital marketing continues to develop through online applications or platforms whose purpose is to help business people. Digital transactions are increasingly being used, leading business actors to be able to take advantage of the internet very well. The main problems faced by managers are the lack of marketing initiatives by employees and lack of understanding. One way to promote and market IKM TS Aluminum is by improving the marketing system and making more use of its digital marketing by using this digital brochure Imooji and justifying the feed on Instagram to make it look more attractive. After the justification of the Instagram feed and the creation of an online brochure, it is hoped that it will continue in the future. Business actors are able and know the tools available on Imooji. and the perpetrators can post feeds on TS Aluminum's Instagram and edit them themselves using the templates that have been used.
Signifikansi perbedaan produktivitas, omzet dan pemanfaatan digital marketing pada anggota Ikatan Wanita Pengusaha di Daerah Istimewa Yogyakarta, sebelum dan saat pandemi Covid 19 Indah Kurniawati; Beni Suhendra
Formosa Journal of Multidisciplinary Research Vol. 1 No. 3 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i3.746

Abstract

The Covid 19 pandemic that plagued the world caused the paralysis of the world economy. In Indonesia, not only MSMEs are affected, but large companies are also affected by the Covid 19 pandemic. The purpose of this study was to analyze and test the differences in the significance of productivity, turnover and utilization of digital marketing in members of the Indonesian Women Entrepreneurs Association of Yogyakarta Special Region (IWAPI DIY) before and during the Covid 19 pandemic. The study used primary data. Testing uses the one sample normality test Kolmogorof Smirnor and other tests using the Wilcoxon Signed Rank Test.The results showed that the productivity and business turnover of IWAPI DIY members differed significantly between before and after the Covid 19 pandemic. The results of the digital marketing test showed no significant difference between before and after the Covid 19 pandemic.While the results of digital marketing utilization testing showed there was no significant difference between before and after the Covid 19 pandemic.This shows that before the Covid 19 pandemic, businesses, especially IWAPI DIY members, had done business marketing using digital marketing, especially via sosmed, namely Whatshapp, Instagram, Facebook or through marketplaces such as Shopee, Bukalapak, Gojek, Grab and others
Analysis of Differences in Profit Before and During the Covid-19 Pandemic in Companies Listed on the Indonesia Stock Exchange Beni Suhendra Winarso; Dewi Amalia; Indah Kurniawati
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.1992

Abstract

In Indonesia itself, the pandemic has been felt since the implementation of large-scale social restrictions (lock down) since March 16 2020. The existence of this large-scale social restriction policy has had a profound impact on various sectors including the industrial sector. This research was conducted by comparing proximate profitability to earnings per share before and during the pandemic in companies that distributed dividends. Analysis was carried out using an independent sample t-test by testing the normality of the residual data first. Data during the pre-pandemic window period were 271 companies from 2017-2019 which is the three-year mean EPS and during the 2020 pandemic there were 263 companies. The results of the descriptive statistical test showed a minimum EPS of -395.50, a maximum of 4,578.13, a mean of 159.57 before the pandemic and during the pandemic a minimum of -1,043.45, a maximum of 3,974.73 and a mean of 83.98.
Analisis Penggunaan Marketplace Terhadap Tingkat Penjualan Yasmin Butik Batik Dian Ananda; Indah Kurniawati
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2564

Abstract

Di era digital ini, banyak pelaku usaha yang beralih ke sistem pemasaran online dengan platform marketplace. Batik Yasmin Butik merupakan UMKM yang bergerak di bidang fashion yang menyediakan berbagai produk batik ready to wear, batik homemade, dan aneka produk kerajinan. Pemanfaatan marketplace sebagai sarana pemasaran Batik Yasmin Butik bertujuan untuk meningkatkan omzet dan memperluas channel sebagai sarana memperkenalkan produk Batik Yasmin Butik secara online. Metode pengumpulan data dalam penelitian ini adalah deskriptif kualitatif dimana data dikumpulkan dengan cara observasi, wawancara, dan dokumentasi. Data yang diperoleh penulis akan dibahas atau diuraikan secara tuntas berdasarkan fakta-fakta yang terjadi pada objek penelitian. Sumber data yang digunakan adalah data primer yaitu data utama yang diperoleh langsung dari subjek atau informan penelitian langsung yaitu pemilik Batik Butik Yasmin. Hasil penelitian ini menunjukkan bahwa pemanfaatan marketplace terhadap tingkat penjualan Batik Yasmin Butik berpengaruh positif sebagai perluasan saluran dan tidak terlalu berpengaruh terhadap peningkatan penjualan. Ada dua marketplace yang paling efektif untuk tingkat penjualan Batik Butik Yasmin, yaitu Blibli dan Padi UMKM.
Analisis Marketing Mix Menggunakan Triangulasi Method Pada Pt Lembimjar Neutron Yogyakarta Cabang Tamansiswa Fernina Putri Wulandari; Indah Kurniawati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6797

Abstract

Many strategies can be used to increase sales volume, one of them is marketing mix. This study aims to determine whether the marketing strategy implemented by PT Lembimjar Neutron Yogyakarta Tamansiswa Branch is appropriate and can increase sales volume. This research uses descriptive qualitative research methods. The researcher took an object at a service company, namely PT Lembimjar Neutron Yogyakarta Tamansiswa Branch, which is located on Jl. Tamansiswa, No.96, Wirogunan, Yogyakarta Special Region. This research was conducted on November 5, 2022 - December 10, 2022. The data collection techniques used in this research are interviews and observations. The results of this study indicate that the strategy used by PT Lembimjar Neutron Yogyakarta Tamansiswa Branch uses 7P (product, price, place, promotion, people, physical evidence, and process). Products sold with a variety of school levels and there are special Alumni products. Affordable price. The location used is strategic. Promotion uses various platforms and direct promotion is also carried out. Has staff who are experts in their fields. Adequate facilities and the process of being able to join Neutron is very easy. Keywords: Strategy, Marketing Mix
Co-Authors Beni Suhendra Beni Suhendra Winarso Beni Suhendra Winarso Dewi Amalia Dian Ananda Fernina Putri Wulandari Lyna Amelia Khan Siti Resmi Wahyu Yuwono