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All Journal Jurnal Pengabdian Masyarakat Bumi Raflesia Formosa Journal of Multidisciplinary Research (FJMR)
Beni Suhendra
Universitas Ahmad Dahlan
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Signifikansi perbedaan produktivitas, omzet dan pemanfaatan digital marketing pada anggota Ikatan Wanita Pengusaha di Daerah Istimewa Yogyakarta, sebelum dan saat pandemi Covid 19 Indah Kurniawati; Beni Suhendra
Formosa Journal of Multidisciplinary Research Vol. 1 No. 3 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i3.746

Abstract

The Covid 19 pandemic that plagued the world caused the paralysis of the world economy. In Indonesia, not only MSMEs are affected, but large companies are also affected by the Covid 19 pandemic. The purpose of this study was to analyze and test the differences in the significance of productivity, turnover and utilization of digital marketing in members of the Indonesian Women Entrepreneurs Association of Yogyakarta Special Region (IWAPI DIY) before and during the Covid 19 pandemic. The study used primary data. Testing uses the one sample normality test Kolmogorof Smirnor and other tests using the Wilcoxon Signed Rank Test.The results showed that the productivity and business turnover of IWAPI DIY members differed significantly between before and after the Covid 19 pandemic. The results of the digital marketing test showed no significant difference between before and after the Covid 19 pandemic.While the results of digital marketing utilization testing showed there was no significant difference between before and after the Covid 19 pandemic.This shows that before the Covid 19 pandemic, businesses, especially IWAPI DIY members, had done business marketing using digital marketing, especially via sosmed, namely Whatshapp, Instagram, Facebook or through marketplaces such as Shopee, Bukalapak, Gojek, Grab and others
PELATIHAN LITERASI KEBANGSAAN DAN KEUANGAN SERTA BERFIKIR KOMPUTASI BAGI ANAK-ANAK PEKERJA MIGRAN DI SANGGAR BIMBINGAN SENTUL KUALA LUMPUR Beni Suhendra; tedy setiadi; Rina Ratih
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Anak-anak Pekerja Migran Indonesia (PMI) di Kuala Lumpur, Malaysia, merupakan kelompok yang memerlukan perhatian khusus dalam persiapan masa depan mereka. Minimnya akses pendidikan, rendahnya pengetahuan kebangsaan, kurangnya perlindungan hukum, isolasi sosial, keterbatasan akses informasi merupakan masalah kompleks yang dihadapi. Pengabdian masyarakat ini bertujuan meningkatkan multiltalenta sebagai bekal mereka hidup di luar negari dan di era informasi ini berupa literasi kebangsaan, literasi keuangan dan berpikir komputasi.Metode pelaksanaan yang digunakan menggunakan model pembelajaran berbasis Joyful Learning (pembelajaran yang menyenangkan) berupa penyampaian materi dalam bentuk diskusi,cerita, mengerjakan soal dan permainan yang menarik dan menyenangkan. Evaluasi dilakukan dengan memberikan soal preTest dan pos Test dari materi yang disampaikan.Berdasar hasil evaluasi, kegiatan pengabdian ini dipandang berhasil karena mendapat respon positif dari anak-anak PMI dengan terjadi peningkatan pemahaman dan kemampuan dari setiap peserta untuk ketiga materi pelatihan.   Kata Kunci: pelatihan, anak pekerja, bimbingan
Co-Authors Kurniawati, Indah Rina Ratih Tedy Setiadi