Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan
Maklon Felipus Killa
Universitas Wira Wacana Sumba
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH PEMBELANJAAN PERIKLANAN DAN PROMOSI HARGA PADA EKUITAS MEREK Killa, Maklon Felipus
Journal of Indonesian Economy and Business Vol 23, No 4 (2008): October
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the effect of perceived advertising spending and price deal on brand equity’s dimension, and the effect of brand equity’s dimension onbrand equity based on consumer’s perspective. University students in Yogyakarta were taken for the sample, those who owned and used notebook. Meanwhile thepurposive sampling was used for sampling technique. 350 questionnaires were distributed and 328 were used. The finding showed that brand loyalty was positivelyand significantly affected on brand equity, whereas perceived quality, brand awareness, and brand image were not positively and significantly affected on brandequity. Besides, perceived advertising spending was positively and significantly affected the dimension of brand equity (perceived quality, brand loyalty, brandawareness, and brand image). Price deal was negatively and significantly affected on perceived quality and brand image.Keywords: Brand equity, perceived quality, brand loyalty, brand awareness, brand image, perceived advertising spending, price deals 
Analisis jaringan sosial: studi pada pedagang mikro dan kecil di pasar tradisional waingapu Killa, Maklon Felipus; Ratukani, Alfons Ndamung
FORUM EKONOMI Vol 22, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v22i2.7743

Abstract

Tingkat persaingan dalam era revolusi industri 4.0 menuntut semua level usaha untuk dapat bertahan dan berkembang secara berkelanjutan dengan memiliki dan memanfaatkan modal sosial yang dimiliki. Jaringan sosial memungkinkan pelaku usaha untuk mengakses infomasi dan sumberdaya untuk meningkatkan kinerja usaha. Dalam kenyataannya, jumlah pelaku usaha mikro dan kecil di pasar tradisional mengalami penurunan. Sehingga penelitian ini dilakukan untuk mendeskripsikan tingkat modal sosial meliputi kedekatan relasi dalam jaringan sosial usaha mikro kecil di kota Waingapu. Penelitian ini menggunakan pendekatan Analisis Jaringan Sosial untuk mendeskripsikan tingkat sentralitas, dan kedekatan berbagai aktor dalam jaringan sosial. Hasil analisis menunjukkan bahwa jaringan sosial antar pedangan usaha mikro dan kecil di Pasar Inpres Matawai-Waingapu cukup baik, yang ditandai dengan adanya relasi yang kuat antar pelaku usaha mikro dan kecil dalam jaringan
A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance Killa, Maklon Felipus
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of this study is to investigate the role of product innovation portfolio and customer value creation in bridging the gap of research entrepreneurial risk-taking orientation and marketing. Wood crafts firms that are in the city of Bandung, Yogyakarta and Solo which has been regarded as a creative city in Indonesia used as a sample. Sampling was done by using a combination of purposive sampling and convenience sampling. Data were collected using a questionnaire given directly to the respondent. The total data used for analysis about 172 respondents. Data analysis used in this research is Structural Equation Modeling (SEM) with the AMOS program. The results show that product innovation portfolio serves as mediating on the relationship between entrepreneurial risk-taking orientation and marketing performance. Futhermore, the results also find that customer value creation has a positive effect on marketing performance.
Analisis Peran Kemitraan Antar Wirausaha Migran dan Lokal Dalam Meningkatkan Kinerja Usaha Nguru, Devianti Puspita; Killa, Maklon Felipus
JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol. 12 No. 2 (2023): Vol XII No 2 (November) 2023
Publisher : Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58300/transformatif.v12i2.721

Abstract

Kehadiran wirausaha migran dalam suatu wilayah dalam bentuk UMKM memiliki peran strategis dalam pembangunan ekonomi daerah maupun nasional melalui pertumbuhan, penyerapan tenaga kerja, distribusi hasil pembangunan, dan merangsang inovasi dan kemajuan ekonomi lokal. Sehingga, penelitian ini bertujuan untuk mengetahui pengaruh kemitraan antar wirausaha migran dan lokal dalam meningkatkan kinerja usaha kuliner di kecamatan Kota Waingapu. Populasi dalam penelitian ini adalah pengusaha kuliner di kecamatan Kota Waingapu dan memilih 200 responden sebagai sampel yang ditentukan berdasarkan teknik analisis purposive sampling. Data yang terkumpul diolah menggunakan teknik analisis structural equation modelling dengan bantuan aplikasi Amos 24.0. Hasil penelitian ini mengkonfirmasi bahwa kemitraan antar wirausaha migran dan lokal dapat secara signifikan meningkatkan kinerja usaha kuliner di kecamatan Kota Waingapu. Sementara itu, aksesibilitas modal dan jejaring pendukung merupakan faktor-faktor yang berperan positif dalam memperkuat kemitraan antar wirausaha migran dan lokal, sedangkan inisiatif wirausaha tidak memiliki pengaruh yang posistif terhadap kemitraan wirausaha migran dan lokal.
Influence of Risk Taking on Business Performance: Examining the Difference between Migrant and Non-Migrant Entrepreneurs Killa, Maklon Felipus; Danga, Yestiani Yaku
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.61950

Abstract

This study investigates the impact of risk taking on business performance and examines whether this relationship differs between migrant and non-migrant entrepreneurs. Survey data from 101 small and medium enterprise (SME) owners are analyzed using Moderated Regression Analysis (MRA) to test the proposed model. The results indicate that risk taking has a positive effect on business performance. Additionally, migration status moderates this relationship, demonstrating that the effectiveness of risk-taking behavior varies between migrant and non-migrant entrepreneurs. These findings suggest that entrepreneurial performance is influenced by both strategic behavioral orientation and socio-contextual positioning. As the emerging integration of entrepreneurial orientation and migrant entrepreneurship, the study underscores the significance of entrepreneur heterogeneity in explaining SME performance. The results contribute to the risk–taking–performance literature and offer practical implications for the development of differentiated entrepreneurial policies.
Co-Authors Danga, Yestiani Yaku Nguru, Devianti Puspita Ratukani, Alfons Ndamung