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All Journal Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Riset Ekonomi dan Bisnis Mahasiswa : Brainy
Yudhi Koesworodjati
Universitas Pasundan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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 1 
Peningkatan Informasi Potensi Ekonomi Serta Profil PMA dan PMDN Kota Cimahi Koesworodjati, Yudhi
Jurnal Trikonomika Vol 8, No 1 (2009): Edisi Juni 2009
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the most strategic economy policy to stimulate regional economic growth is increasing the investments. To achieve this, efforts to influence the investor must be taken. This study aim to organizing & mapping potential potential economy of Kota Cimahi; in order to get the new & accurate data information to influence the investor to invest in Kota Cimahi. This study used descriptive method based on problem solving according to field observation. This study show that investment policy must become more focused on two important aspects: internal and external aspect. The internal aspect are building conducive & efficient climate for investment. The external aspect are providing accurate & informative data about regional potential economic of Kota Cimahi.
Pengaruh Bauran Pemasan dan Nilai Pelanggan terhadap Kepuasan Pelanggan dan Implikasinya kepada Kepercayaan Wisatawan Nusantara pada Objek Wisata Yudhi Koesworodjati
Kontigensi : Jurnal Ilmiah Manajemen Vol 5 No 1 (2017): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.319 KB) | DOI: 10.56457/jimk.v5i1.37

Abstract

The purpose of this study is to know the phenomenon and get empirical evidence, and alsoconclusion about the influence of service marketing mix and customer value to satisfaction and it’simplications to local tourist trust on tourist destination area in west java province. This research using descriptive and verification methods. The sampling technique is clustered randomsampling. This research surveyed 400 respondents. Data analysis method of this research usingstructural equation model. The result of this research reveals that: (1) Service marketing mix of tourism in Jawa Barat Province is already integrated. (2) Customer value felt by local tourist in Jawa Barat Province is alreadysuperior. (3) Local tourist satisfaction is not satisfied. (4) Local tourist trust in Jawa Barat province is high. (5)The low of local tourist satisfaction is affected by low of service marketing mix performance and customervalue felt by tourist. (6) Satisfaction is determinant factors to local tourist trust.
THE EFFECT OF PRODUCT MIX AND COMPANY IMAGE ON PURCHASE DECISIONS ON E-COMMERCE SHOPEE Yudhi Koesworodjati; Muhammad Insan Fadillah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.5325

Abstract

This study aims to determine the effect of product mix and company image on purchasing decisions at Shopee e-commerce. The research method used is descriptive and verification methods with a total sample of 95 respondents. The results showed that there was a positive and significant influence between product mix and company image on purchasing decisions. The amount of influence of product mix and company image on purchasing decisions simultaneously is 70.6%, and the remaining 29.4% is influenced by other variables not examined. Partially, the effect of product mix on purchasing decisions is 54.3%, and the influence of company image on purchasing decisions is 16.3%, so it can be concluded that product mix has the greatest influence on purchasing decisions.
Pengaruh Lokasi dan Promosi Penjualan Terhadap Keputusan Pembelian Tintin Aininda; Yudhi Koesworodjati
Jurnal Riset Mahasiswa Vol 2 No 1 (2021): Jurnal Riset Ekonomi dan Bisnis Mahasiswa Edisi Juni 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.232 KB) | DOI: 10.23969/brainy.v2i1.28

Abstract

The culinary industry is an industry that has experienced the most significant development in the city of Bandung, where its development is marked by the number of actors trying the culinary business. The growing culinary business makes business actors in this field have to be able to adjust to what consumers want and need in order to make purchases of company products. Location is a factor that determines the success of a business because location is an important factor in determining consumer behavior. In addition to location, sales promotions can also attract new customers, encourage new customers to buy more, give gifts or rewards to existing customers, and prevent consumers from going to other products or services. This study aims to determine the effect of location and sales promotion on purchasing decisions (a survey of consumers at Aditi Coffee House Bandung) simultaneously or partially. The research method used is descriptive and verification method with a total sample of 90 respondents. The data analysis method used is multiple linear regression analysis, multiple correlation and coefficient of determination.
THE EFFECT OF CELEBRITY ENDORSER AND PRICES ON THE JGLOW PRODUCT PURCHASE DECISION PROCESS Yudhi Koesworodjati; Meita Sapira
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 1 (2023): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i1.6437

Abstract

This research was conducted based on data on the increasing contribution of the creative industry sub-sector of Bandung City to PDRB in 2018 to 2020. The research method used is descriptive and verification method with a total sample of 100 respondents. The data analysis method used is multiple linear regression analysis, multiple correlation and coefficient of determination. The results showed that there was a positive and significant influence between celebrity endorser and price on the purchasing decision process. The magnitude of the influence of celebrity endorser and price on the purchasing decision process simultaneously is 53.4% and the remaining 46.6% is influenced by other variables not examined. Partially the magnitude of the influence of celebrity endorsers on the purchasing decision process is 9.4% and the influence of price on the purchasing decision process is 44%, so it can be concluded that the price has the greatest influence on the purchasing decision process.
Digital and Collaborative Marketing Strategy for Palutungan Camping Ground Based Tourism Development Sukenda, Enda; Affandi, Azhar; Koesworodjati, Yudhi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3506

Abstract

Palutungan Camping Ground, located within the Mount Ciremai National Park in Kuningan Regency, West Java, faces a 19.68% decline in tourist visits in 2023, highlighting the need for effective marketing strategies to enhance its appeal as a nature-based tourism destination. This study aims to analyze current marketing strategies, evaluate visitor performance, identify operational challenges, and propose an integrated tourism area strategy to increase tourist visits. Employing a descriptive qualitative approach with a single case study design, data were collected through semi-structured interviews with stakeholders, including park officials and community leaders, alongside field observations and secondary sources. The findings reveal that Palutungan relies on natural attractions like the Curug Putri waterfall but struggles with limited digital marketing and infrastructure deficiencies. A SWOT analysis identifies strengths in natural assets and opportunities in zoning systems, while weaknesses include waste management and limited capital. Digital marketing enhances destination visibility, supporting proposed strategies like social media campaigns and inclusive zoning. The study concludes that an integrated marketing strategy, incorporating digital promotion, stakeholder collaboration, and infrastructure improvements, can reverse the decline and ensure sustainable tourism growth at Palutungan.
DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN PRODUCT AND GREEN PROMOTION IN SHAPING ENVIRONMENTAL AWARENESS AND PURCHASE DECISIONS Koesworodjati, Yudhi; Aulia, Yasmin
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.32468

Abstract

Plastic waste constitutes the second-largest type of waste in Bandung City, with mineral water bottles as the main contributor. Danone-AQUA, as the leading bottled water brand in Indonesia, significantly contributes to this issue. This study investigates the influence of green products, green promotion, and environmental awareness on green product purchase decisions among AQUA consumers in Bandung. A descriptive and verification research design was employed with a sample of 100 respondents selected through observation, interviews, and questionnaires. Data were analyzed using path analysis, the coefficient of determination, and hypothesis testing. The findings reveal that green products and green promotion simultaneously affect environmental awareness by 49.1%, with partial contributions of 27.7% and 21.4%, respectively. Furthermore, green products, green promotion, and environmental awareness jointly influence purchase decisions by 60.6%. Partially, green products contribute 17.7%, green promotion 23.5%, and environmental awareness 19.4%. These results highlight the critical role of environmental awareness in shaping consumer behavior toward sustainable purchasing.
Co-Authors Aulia, Yasmin Azhar Affandi Meita Sapira Muhammad Insan Fadillah Sukenda, Enda Tintin Aininda