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All Journal PROSIDING SEMINAR NASIONAL BULETIN BISNIS & MANAJEMEN (BBM) Prosiding Seminar Nasional Unimus
Lies Indriyatni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Nursing Public Health Social Sciences

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PENGEMBANGAN MODEL PELATIHAN KEWIRAUSAHAAN UNTUK PEREMPUAN PENGANGGURAN DI KABUPATEN DEMAK Lies Indriyatni; Panca Wahyuningsih; Agus Budi Purwanto
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2014: PROSIDING SEMINAR NASIONAL HASIL - HASIL PENELITIAN & PENGABDIAN
Publisher : Universitas Muhammadiyah Semarang

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Abstract

In the end of this Research first aims to find entrepreneurship training model for unemployment women in Demak regency. Model can be used as a reference for implementation of the training program entrepreneurship in various institutions formal and informal programs. Also useful forprogram management entrepreneurship training.To achieve that goal, used model design, which was adopted from the model research and development (The R & D model of Plomp, 1997).This research started with the preliminary investigation research and design (first year ) activities in the or introduction to know the issues appears on the field is related to entrepreneurship training for women unemployment done so far, whether that will be done by formal and informal programs. First year research will be arranged initial design entrepreneurship training model for women unemployment and equipment and the handbook of these organizations program Implementation services for women unemployment. Next, in the final test, evaluation and revision (next year) activities in initial design entrepreneurship training developed by doing testing to get a model evaluation entrepreneurship training for women unemployment.Based on data collected from almost all respondents had followed training programs or entrepreneurial skills that comes from the state budget, but it has not been able to create new entrepreneurs. This was attributed to the organizer programs that did not include cargo supporting order entrepreneurship in the curriculum  program that they were to perform.Entrepreneurship training model that developed in this research on some parts: 1) system of selection participants, 2) material and training method, 3) apprenticeship, 4) capital management, 5) mentoring for business, 6) evaluation and a report. Training materials on technical skills resource potential in accordance with local and interest entrepreneur, andentrepreneurial order that able to grow and develop the attitude entrepreneurship. The implementation of the training entrepreneurship use methods based on the main problem based learning (PBL).
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, TBK. Yunias Insan Nugroho; Lies Indriyatni
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.7 KB) | DOI: 10.47686/bbm.v3i2.119

Abstract

This study aims to: (1) Know the effect of promotion costs on sales at PT. Unilever Indonesia, Tbk. (2) Knowing the influence of distribution cost to sales at PT. Unilever Indonesia, Tbk. (3) Knowing the influence of promotion cost and distribution cost simultaneously to sales at PT. Unilever Indonesia, Tbk. The object of this research is PT. Unilever Indonesia, Tbk. Data taken over 8 years from 2008 - 2015 and calculations using quarterly data consisting of promotional costs, distribution and sales costs. Data collected by documentation method obtained through official website of PT. Unilever Indonesia, Tbk. The data analysis tool used is multiple linear regression analysis and significance test using t test and F test. The results showed that: (1) There is no influence of promotion cost to sales with t arithmetic = 1.778 smaller than t table = 2.0452 with 5% significance; (2) there is positive influence and significant distribution cost to sales with t arithmetic = 17,193 bigger than t table = 2.0452 with significance 5%; (3) There is significant influence of promotion cost and distribution cost simultaneously to sales with F arithmetic = 2057,00 bigger than F table = 3,33 with error level 5%. Keywords: Promotion Cost, Distribution Cost and Sales
Intervensi Keputusan Pembelian Terkait dengan Harga dan Citra Merek terhadap Loyalitas Konsumen (Studi pada Mahasiswa 10 PTS di Kota Semarang) Kartika Fatmasari; Lies Indriyatni
Prosiding Seminar Nasional Unimus Vol 3 (2020): Optimalisasi Hasil Penelitian dan Pengabdian Masyarakat Menuju Kemandirian di Tengah P
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh harga dan citra merek terhadap keputusan pembelian sebagai variabel intervening, dan untuk mengetahui pengaruh harga, citra merek dan keputusan pembelianterhadap loyalitas konsumen. Metode penelitian yang digunakan dalam penelitian ini merupakan Path Analysis. Populasi penelitian ini merupakan Mahasiswa 10 PTS di Kota Semarang. Sampel penelitian sebanyak 120 orang dengan tekhnik non probability sampling dengan pendekatan purposive sampling yaitu peneliti memilih sampel purposive secara subjektif. Metode pengumpulan data dengan menggunakan koesioner yang disebar melalui google from. Jenis data yang digunkakan adalah data Primer. Hasil penelitian ini menunjukkan bahwa variabel Harga tidak berpengaruh terhadap variabel keputusan pembelian dan variabel citra merek berpengaruh terhadap variabel keputusan pembelian. Variabel Harga dan variabel Keputusan Pembelian berpengaruh terhadap variabel Loyalitas Konsumen, sedangkan variabel Citra Merek tidak berpengaruh terhadap variabel Loyalitas Konsumen. Variabel Harga dan Citra Merek berpengaruh terhadap Loyalitas Konsumen dengan Keputusan Pembelian sebagai Variabel InterveningKata Kunci : Harga, Citra Merek, Keputusan Pembelian, Loyalitas Konsumen, Path Analysis.
Co-Authors Agus Budi Purwanto Kartika Fatmasari Panca Wahyuningsih Yunias Insan Nugroho