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All Journal Dharma Jnana International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research
Ni Putu Ratna Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Manajerial Kewirausahaan dan Digital Marketing bagi Pelaku UMKM di Desa Cemagi, Kecamatan Mengwi, Kabupaten Badung Manik Pratiwi; Putu Diah Kesumadewi; I Nyoman Tri Sutaguna; Ni Putu Ratna Sari
Jurnal Dharma Jnana Vol. 4 No. 1 (2024): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pengabdian ini ditujukan untuk pelaku UMKM di Desa Cemagi. Pengabdian masyarakat ini dalam bentuk Pelatihan Manajerial Kewirausahaan dan Digital Marketing bagi Pelaku UMKM di Desa Cemagi, Kecamatan Mengwi, Kabupaten Badung. Melalui pengabdian ini diharapkan dapat meningkatkan keterampilan manajerial pelaku UMKM dan menerapkan digital marketing sehingga dapat mengembangkan usahanya. Dengan berkembangnya UMKM di Desa Cemagi diharapkan mampu memberi dampak yang positif bagi perekonomian masyarakat di Desa Cemagi. Materi pelatihan diberikan oleh Narasumber yang kompeten dan terdapat diskusi antara peserta pelatihan sehingga pada pengabdian ini peserta yang merupakan pelaku UMKM dapat membagikan pengalaman yang dimiliki.
Planning Strategy of Cemara Beach as A Tourist Destination in East Lombok Regency Alifsony, Alifsony Pahlevi; Ni Putu Ratna Sari; Yohanes Kristianto
International Journal of Technology and Education Research Vol. 2 No. 03 (2024): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i03.1345

Abstract

This study aims to identify the existing conditions of tourism in Cemara Beach, East Lombok Regency and analyze internal and external factors and propose a planning strategy for Cemara Beach as a tourist destination area in East Lombok Regency. This study uses a qualitative descriptive approach. Data sources were obtained through observation, interviews, literature studies and documentation studies. Furthermore, the research data was analyzed using qualitative analysis techniques, data reduction, and SWOT analysis to develop a planning strategy for Cemara Beach in East Lombok Regency. The results of the study show that Cemara Beach in East Lombok Regency has good potential to be used as a tourist destination area and is supported by several components in the form of 4A (attraction, amenities, accessibility, ancillary). Although there are still some shortcomings in each of these components. Based on internal and external conditions, Cemara Beach has each factor in the form of strengths, weaknesses, opportunities and threats that can be utilized in the planning of Cemara Beach. In the results of the SWOT analysis, eleven alternative strategies that can be proposed in the planning of Cemara Beach as a destination area in East Lombok Regency, each of these strategies consists of the Strengths-Oppourtunities (SO) strategy, the Weaknesses-Oppourtunities (WO) strategy, the Strengths-Threats (ST) strategy, and the Weaknesses-Threats (WT) strategy. It is hoped that stakeholders can work together in implementing the strategies that have been produced for planning the development of Cemara Beach in East Lombok Regency in a proactive and sustainable manner.
Exploring Sustainable Tourism Through the Theory of Planned Behavior: A Study in Pemuteran Tourism Village, Buleleng, Bali Sekar, Maria Tabitha; I Gusti Putu Bagus Sasrawan Mananda; Ni Putu Ratna Sari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Unsustainable tourism can cause environmental damage, cultural degradation, and socio-economic inequality. Pemuteran Tourism Village in Bali applies sustainable tourism principles to balance economic benefits, environmental preservation, and community empowerment. This study aims to analyze tourist behavior in supporting sustainable tourism in the destination using Theory of Planned Behavior (TPB) as the theoretical framework. A quantitative approach was used with a sampling of 100 respondents, namely foreign tourists who have visited Pemuteran Tourism Village and have an interest in sustainable tourism. The sampling technique applied was purposive sampling, with data collection through questionnaires. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software, supported by qualitative descriptive analysis. The results showed that tourists' intention to participate in sustainable tourism, as predicted by the TPB model, comprising attitudes, subjective norms, and perceived behavioral control significantly influences their actual behavior in practicing sustainable tourism at the destination.
Tourism Product Innovation Strategy At Kokokan Tourism Attraction, Petulu Village, Ubud District Made Satria Budi Kusuma; Ni Putu Ratna Sari; I Putu Sudana, I Putu Sudana
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2680

Abstract

The Kokokan Tourist Attraction in Petulu Village, Ubud, has a unique characteristic as the habitat of Kokokan (white herons) that live in colonies. However, their presence is still seasonal, making tourism product innovation essential to maintain tourist interest throughout the year. This study aims to identify the existing condition of the Kokokan tourist attraction, analyze its internal and external factors, and formulate appropriate tourism product innovation strategies to enhance the destination's competitiveness. This research applies a descriptive qualitative and quantitative (mixed methods) approach, with data collected through observation, in-depth interviews, questionnaires, and documentation. The sample consisted of 100 respondents, including tourists, local communities, attraction managers, and other stakeholders, selected using a purposive sampling technique. Data were analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the Internal–External (IE) Matrix to formulate effective tourism product innovation strategies. The results show that the Kokokan Tourist Attraction is currently at the stagnation stage within the Tourism Area Life Cycle (TALC) framework, characterized by fluctuating tourist visits and limited supporting facilities. The SWOT and IE analyses place the destination in position V (Hold and Maintain), indicating that the recommended strategy is to sustain and maintain the attraction by focusing on product development and market expansion. The proposed innovation strategies include diversifying attractions based on environmental and cultural values, utilizing digital technology for promotion, improving tourism facilities, and empowering the local community through training and active participation in tourism management.
Co-Authors Alifsony, Alifsony Pahlevi I Gusti Putu Bagus Sasrawan Mananda I Nyoman Tri Sutaguna I Putu Sudana, I Putu Sudana Made Satria Budi Kusuma Manik Pratiwi Putu Diah Kesumadewi Sekar, Maria Tabitha Tamaulina Br Sembiring