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All Journal Jurnal Kajian Bali Dharma Jnana International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Open Access DRIVERset
Ni Putu Ratna Sari
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Media Sosial terhadap Minat Berkunjung Kembali Wisatawan Lokal di Masa Pandemi ke Daya Tarik Wisata Khusus Kintamani Bali Ni Putu Ratna Sari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i01.p02

Abstract

Bali undoubtedly faces the most severe impacts from the COVID-19pandemic. As the new normal era comes, the Balinese starts visiting sometourist destinations. Social media postings about tourists’ visit enjoyingKintamani’s panorama have attracted other tourists to travel on the weekendor on the vacation. This research objective were to find out the role of socialmedia in promoting tourist attractions in Kintamani, Bangli regency, Bali;and to investigate impacts of social media to revisit Kintamani. This researchutilized quantitative approach of multiple regression analyses. Result of thisresearch showed that the social media were found to be effective in triggeringinterest of visitation during COVID-19 pandemic. In addition, easiness, trust,and information quality variables simultanously cause positive impacts andsignificantly (53.9%) impacts on interest to revisit Kintamani. This researchcontributed to the businessmen in utilizing social media to promote and selltheir tourism products during the pandemic era.
Co-Authors Alifsony, Alifsony Pahlevi I Gusti Putu Bagus Sasrawan Mananda I Nyoman Tri Sutaguna I Putu Sudana, I Putu Sudana Made Satria Budi Kusuma Manik Pratiwi Putu Diah Kesumadewi Sekar, Maria Tabitha Tamaulina Br Sembiring