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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Nofiawaty Nofiawaty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN (STUDI KASUS : AJINOMOTO, MASAKO, & ROYCO) Nofiawaty Nofiawaty; Muhammad Eko Fitrianto
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3272

Abstract

ABSTRACT The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors.
Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Pengguna Aktif Layanan GrabBike di Kota Palembang Syaendha Anugrah Al Fath; Yulia Hamdaini Putri; Ghia Subagja; Nofiawaty Nofiawaty; Ana Yanovi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2708

Abstract

This study aims to analyze the effect of e-service quality and e-trust on the e-loyalty of active GrabBike users in Palembang City. The study is motivated by the importance of e-service quality and user trust in fostering customer loyalty within the competitive ride-hailing industry, as well as by inconsistent findings reported in previous empirical studies regarding the relationships among these variables. This study employed a quantitative approach with a causal-descriptive research design. Data were collected through questionnaires administered to 120 active GrabBike users in Palembang City who were selected using purposive sampling. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results showed that e-service quality had a positive and significant effect on e-loyalty (t = 2.835). E-trust also had a positive and significant effect on e-loyalty (t = 3.651). Furthermore, the F-test results indicated that e-service quality and e-trust simultaneously had a positive and significant effect on e-loyalty (F = 88.779). The adjusted R² value of 0.599 indicates that 59.9% of the variation in e-loyalty is explained by the two independent variables, while the remaining 40.1% is explained by factors outside the scope of this study. These findings highlight the importance of improving system reliability, providing responsive customer service, and ensuring customer data security to strengthen long-term customer loyalty.
Co-Authors Ana Yanovi Ghia Subagja Muhammad Eko Fitrianto Syaendha Anugrah Al Fath Yulia Hamdaini Putri